One problem is Website link: Tracking.
Meta recently launched Website Links, which allows you to add scrollable links below your ad creative.
Although these contents only appear in the Facebook feed location, it is logical to want to know if anyone clicked on them.
Fault
My first idea was to use dynamic creative elements for segmentation and select website URLs. This should capture all URLs that are clicked.
While I’m not sure if this is supposed to get the website link when it is clicked, this No glitches yet Working anyway.
URL parameters
The next logical option is to add URL parameters to your website links. This can also be used to obtain additional data from GA4.
Here is an example…
You can then create custom conversions based on URLs that contain these parameters. This way, you can isolate clicks on URLs that come from website links.
Then add the column to your Ad Manager.
Granted, I haven’t seen any results yet, and without a big budget you probably won’t see much.
Site links aren’t a main feature, and location restrictions mean this happens even less frequently. But when you add a new trace, you’ll at least know when this happens.
