Local SEO for Car Dealers – Local SEO for Cars – Local SEO for Car Dealers Strategies and Tactics – SEO for Car Dealers

This is the third episode of our “99 Questions” series, each of which will explore local SEO strategies and tactics for a specific industry.

SEO for car dealerships is the process of optimizing a car dealer’s website and online presence to improve its ranking for relevant keywords in search engine results pages (SERPs). This can include your sterling list (including your pound service), and on-site optimization. In this episode, we take a deep dive into local SEO for car dealerships. Ready to sell more cars? Let’s get to work!



How many Google Business Profile listings can a car dealer have?

Car dealers are unique in that they can have multiple Google Business Profile (GBP) listings to cover different aspects of their business.

Car dealers can provide pound listings to their sales and parts departments

These lists are allowed if They meet the following conditions Departmental Rules. To qualify, they often require separate entrances, different categories, and sometimes different hours. So using this paradigm, the dealer can have a list of their parts department because they already have here. Sometimes Google will automatically create listings for parts and service departments, and in my experience GBP Support will not remove these listings unless you can prove they don’t exist. To learn more about having Please click here for multiple listings.

Car dealers can list every brand they have permission to sell on a Google Business profile

In 2020, this tweet received a lot of attention from the local SEO community because it suggested that car dealers could list every brand.

It’s a strange combination…if it were a separate building/showroom there would be a separate GMB

— Greg Gifford (@GregGifford) February 5, 2020

As of today, Help Center Documentation Updated to include:

“New car dealers are eligible for multiple listings. You can make a list for your dealer and make a list for each brand of new car you sell.

I wanted to clarify what exactly this means, so I discussed this with Google and will highlight some details below.

I’ll use an example to help illustrate this. this dealer Sold for Ford, Lincoln and Toyota. They will be allowed to make 3 lists for this purpose – one for each brand. It doesn’t matter if they have a separate entrance or are staffed. The main goal here may be to give brands more control over their listings at the corporate level. If Ford wanted to track and organize a list of all their dealers, they could do so. An example of a list is here.

The rule currently only applies to new car dealers. Used car dealership No personal data allowed Each car brand is sold as their brands may change frequently.

Car dealership local SEO on-site optimization tips

Have you ever wondered if adding photos to your car dealership website could have any value to your car dealership’s SEO or impact rankings? Well, yes. And in a very succinct way. We recently published an article titled Will adding photos to Google My Business improve my rankings? In this case study, We added photos of various tire brands that car dealers sold to the site and tracked rankings for tire-related keywords for a month.

We thought car dealers were a good test subject because they don’t mention “tires” anywhere on their website. We’ve added a few photos of the tires to the website page their pound listings link to.

After a few days, we saw that they had indeed started ranking for 3 different tire keywords that we were tracking. It’s not a huge improvement, but this grid local scout Showing their rankings for one of the “tires” keywords, which were previously all red (no ranking):

This is where it gets really interesting…

We’ve also noticed that search results now show Website reason Mentioning “tires”:

The only mention of these words on the website is Alternative text for photos We added. We repeated this test on another website and observed the same behavior. Based on this observation, we conclude that alt text has less impact on the ranking of local results.

Other Ways Car Dealers Can Succeed with SEO

For the same dealer mentioned above, we did some work Nissan Recall Check Tool. Here are some of the things we do:

1. Wrote an extensive FAQ section and included FAQ page schema markup
2. Optimize title tags:
   1. Old: Check your vehicle for recalls
   2. NEW: Nissan Recall Check by VIN (Check Nissan Recalls) Nissan Recall Lookup by VIN in the United States (N. Virginia and Washington, DC)
3. Optimize meta description:
   1. Old: Check your vehicle for recalls
   2. NEW: Use your VIN to check for open recalls on your Nissan vehicle. & View; Free Nissan U.S. Recall Check Tool. & Check; to find out if your Nissan has a recall.
4. Small changes:
   1. Added alt tags to the banner image and another image on the page.
   2. A new check mark has been added to the list under “Why work with us to remediate your recall?”
   3. Added click-to-call link for phone number

All of this adds up to a pretty nice performance boost for the page.

This concludes the third part of the 99 Questions series. Stay tuned for the next episode.

Contact Sterling Sky

If you’re a local business that needs help with your Google My Business listing, review strategy, or online presence on Google and other search engines, Sterling Sky can help. we provide Search Engine Optimization Audit, consultor monthly local search engine optimization Serve. Contact our office Learn more today.

See what others are saying about our local SEO services for car dealerships near you

I have been in marketing my entire business life. I value good marketers. joy Excellent work with her team at Sterling Sky. I think what I love most about them is their genuine and honest approach to marketing. Many marketing companies are great at the sales process, but once they find you, the results fall short of expectations. I value Sterling Sky because they are honest, hardworking, and truly care about me. I share their passion for marketing, and these are the people you want to help your business grow. Thank you Joey for spending the time and effort helping me and so many others!

Ryan Lucia on Google

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