Digital marketing is not just about crunching numbers and developing strategies in a vacuum. At Intero Digital, we’re committed to digging deeper. What are we curious about? real Bringing a boost to small and mid-market businesses.
The tricky thing is, success is an ever-moving target, so finding the magic bullet is like chasing the end of a rainbow.
(In my best Whistle Lady voice) But, dear reader, who doesn’t love a good chase?
Earlier this year, we surveyed marketing directors, vice presidents, and chief marketing officers to better understand their goals and pain points. Eighty percent Say revenue is their primary goal. No surprises there.
But it’s also the biggest challenge they face.
Another major challenge is that the results are subtle real Impact means different things to different people. But because I’m a true crime junkie and a nosy marketer (💁♀️), I’ve compiled a list of marketers from various industries to pose the question: What influence means to you?
A few years into my tenure at Intero Digital, we began to completely change our SEO strategy. At this point, industry standards are frustratingly low. For example, keyword stuffing, spam tactics are frustrating. We always aim higher but want more. How do we help our clients dominate their markets? How do we set SEO standards?
To achieve this, we need more than just visibility; we need to predict search engine behavior. So we developed and patented InteroBOT®. For over a decade and over 100 iterations, InteroBOT® has helped produce more than US$1 billion Generating additional revenue for our clients. That’s the impact.
On a personal note, August 9, 2016 marked a critical change for me. From that day on, I became more interested in the intentions, feelings, and motivations behind human psychology. I became more curious and empathetic. I also have more patience. That day changed the course of my life and the way I think. That was the day my daughter was born. That’s the impact.
So what? yes Influence? A feeling, an image, a life-changing event? Regardless, it has become my mission to find out. 🕵️♀️
Welcome to the beginning of the series for data-driven marketers: what is the driving force real Influence? Follow along as I interview marketers, crowdsource data, and delve into what truly defines effective digital marketing.
Because, dear reader, why shouldn’t we strive for better? Together?
Are you a stubborn person? Tell me what impact you think this poll has on marketers and business owners:
