How to choose the location where the service area page is needed?

Service area page is a great strategy in local SEO. Recently, we’ve discovered that some clients’ service area pages are performing better than others. For some industries, such as attorneys, a page that doesn’t necessarily perform well can still generate ROI because in their world a single conversion can bring in thousands of dollars in revenue.

If you are considering building new service area pages for your business or clients, you may be asking yourself how to determine which pages to build and which locations to target.

The best way to choose a location to build a service area page for is to use advertising materials (if available). Advertising data can help you understand which cities have the most conversions. Generally speaking, we find that targeting smaller cities works better than larger cities. Typically, smaller cities have less competition and are easier to rank for, which can lead to more conversions.

If you don’t have advertising data, then you can rely on tools like Places Scout, which will help you analyze deeply your market, your competitors, and the untapped areas that need your services. You can track where your most important keywords rank on the grid and see where you are currently not ranking. Keep in mind that this strategy only works for organic rankings, not local pack rankings.

Expert Tips:

A service area page is also a great way to guide your client’s strategy on where they should open a new office.