5) Use a countdown timer to spark excitement
Adding an instant countdown timer to your emails is a simple and highly effective way to inspire enthusiasm or a sense of urgency in your subscribers.
icon pass Have a countdown timer in the email header, driving sense of urgency Time is running out for low pass prices for subscribers. They also highlighted the additional savings and benefits of becoming a pass holder.
smart clothing This is done for Black Friday promotions, which feature lightning deals that mirror the offers on their website and change as the day unfolds.
6) Use social proof to show – not tell
Email marketing offers a great opportunity to build community and demonstrate authority in your space by adding social proof elements.
moms and dads In campaigns targeting expectant parents, a multi-faceted approach was taken to deliver personalized emails.
They tailor their content to match their subscribers’ current stage of pregnancy and then incorporate images from them Instagram Feedback to Email, focusing on how to stay connected with competitions and product updates. This strategy encourages cross-pollination by prompting subscribers to follow them online, broadening their audience for continued engagement across platforms.
source: Email Personalization Manual
7) Collect first-party data through real-time opinion polls
and Third party cookies When they quit, your email program will need to rely more on Zero-party and first-party data. Good news, email marketers: This is where your medium shines!
especially, live poll is a rich source of first-party data. Hunter’s A campaign promoting updates to its classic rain boots featured a live poll asking subscribers to choose their favorite boots. Not only does this increase engagement (each vote counts as a click), but it also captures valuable data about subscriber preferences.
most Capitalize on the excitement of the upcoming London Marathon to attract an audience of fitness enthusiasts. They launched a campaign to measure engagement using live poll It can gain valuable first-party insights into subscriber interests to provide better personalization for future marketing campaigns.
In my opinion
At Litmus, we want our subscribers to see things from a personal perspective. Take it from us: If “Hello, %%first_name%%” is the norm, then you’ll have to think outside the box to leave a lasting impression on your subscribers.
This is why we advocate going beyond MERGETAG and using elements that dynamically update when opened. we can do this help you do this.
