Liberated Syndicate Inc. (“Libsyn”) is the leading podcast platform for creators and advertisers, declare Here are podcast advertising rates for June 2024, including the highest and most accessible CPM categories.
“Now is the time to capitalize on the unique seasonal opportunities that summer brings for podcast advertising. Summer is a powerful window for brands to reach and connect with valuable audiences during screen-free moments. As audiences embrace the outdoors and travel, so should advertising.
“The leisurely pace of summer encourages longer, uninterrupted listening, which increases ad recall and conversion rates. To maximize relevance and engagement, advertisers should align their campaigns with summer themes such as travel, outdoor adventures, seasonal sales and back-to-school season) combined.
Podcast Advertising Rates for June 2024
The following rates are expressed as cost per thousand, or CPM, and are published monthly by Libsyn Ads, a company that provides comprehensive podcast advertising solutions to creators, advertisers, and agencies. The company releases this data to allow the podcast and advertiser community to easily monitor market pricing and gain a deeper understanding of podcast advertising as a monetization tool. These data are derived from actual sales data of thousands of programs on the Libsyn Ads network.
The average CPM for a 60-second spot in June 2024 was $21.90, an increase from the May 2024 CPM of $21.63. The CPM rate in June 2024 is slightly lower than the CPN in June 2023 the previous year.
Libsyn Ads is the premier one-stop destination for brands and agencies to access high-quality, brand-safe, and engaging podcast content at scale. With hundreds of exclusive podcasts and thousands of participating shows, advertisers can leverage Libsyn Ads’ highly sought-after podcast ad inventory and benefit from its unparalleled expertise, advanced targeting solutions, results-based measurement capabilities, and brand safety and suitability tools.
Historical monthly CPM rates can be found on the Libsyn Ads website: https://advertising.libsyn.com/podcast-advertising-rates
