Objectives and Key Results (OKR) are a popular goal-setting framework. It helps SEOs define and measure the SEO success of their projects, teams, and individuals.
Goals should be clearly defined. Some people like the SMART framework to ensure their goals are specific, measurable, achievable, relevant and time-bound. The key result is how you track progress towards your goals.
Goals are usually set at several levels. You typically have company, team, and personal goals. You generally want to align any OKRs with company goals, I also like to align search engine optimization strategy I know it has value and makes an impact.
Let’s look at some examples of SEO OKRs.
Many general SEO OKRs revolve around awareness, reporting, and proving the value of SEO.
Goal: Increase organizational awareness and support for SEO
- Key result 1: Conduct SEO training sessions for eight core product, content and web development teams over the next quarter.
- Key result 2: Create a repository containing files Search Engine Optimization Best Practices over the next six months.
- Main result 3: Promote each team’s SEO success to attract adoption by other teams (ongoing).
- Key result 4: Tie SEO results to revenue over the next six months to prove the value of the report.
View our posts Enterprise SEO Get some ideas on how to get more support.
Goal: Unify brand experience
- Key result 1: Define SEO best practices for the unified design system over the next two months.
- Key result 2: Consolidate content into a major content management system over the next year.
- Main result 3: Migrate three acquisitions to the main website each quarter while maintaining traffic levels.
our posts Website migration and SEO in M&A It will help here.
Goal: Improve SEO reporting to help make data-driven decisions
- Key result 1: Build a competitor scorecard to measure yourself against your competitors.
- Key result 2: Establish business unit (BU) scorecards to measure and monitor the progress of different business units.
- Main result 3: Tie SEO results to revenue to prove the value of your reporting.
You can find more ideas in our post Enterprise SEO Metrics and Reports.
OKRs for content typically involve creating or updating content.
Goal: Increase revenue from top 20 organic products by 10% this season
- Key result 1: Put together one content plan Topics around the top 20 products.
- Key result 2: Use SEO forecasts to estimate traffic and revenue opportunities.
- Main result 3: Work with content writers to create 50 pieces of content on these topics.
- Key result 4: Update 30 existing pieces of content to improve ranking and visibility.
our posts SEO predictions Can help you build forecasts.
Goal: Find opportunities outside of blogging to increase brand awareness
- Main result 1: Create 15 videos around core themes and post them to our YouTube channel.
- Key result 2: Create a product comparison page to compare our products with key competitors. These may also include alternative pages where we list our products.
- Main result 3: Use our data to create 2,000 programmatic pages over the next six months to demonstrate the value of our data and platform.
- Key result 4: Create free versions of 10 of our tools over the next 3 months so users can try them and rank these pages for their key features.
See our guide Video SEO and Programmatic SEO Help guide you through these tasks.
Goal: Update 30 pieces of content to increase market share of core terms
- Key result 1: Identify content with declining traffic and opportunities to improve these pages.
- Key result 2: Look for low-hanging fruit keywords where you can add some additional information to the page to make it rank better.
- Main result 3: Optimize for featured snippets to capture five additional featured snippets.
Check out our guide Enterprise content marketing Learn more about how to complete these tasks and other opportunities.
Goal: Enhance international market influence
- Key result 1: Translate successful content into other languages
- Key result 2: Implement hreflang
Check out our guide International SEO and href language Learn more about how to succeed with SEO in international markets.
For enterprise SEO, link building can be difficult. Check out our guide Enterprise link building Get some tips and more project ideas.
Goal: Recover missing link value
- Key result 1: The link recycling process was used to recover the missing values of 3,872 referring domains through redirects.
- Key result 2: Converted 35 unlinked brand mentions into links through outreach.
See our guide Link recycling, unlinked mentionsand Link Outreach A step of.
Goal: Increase average order/customer value
- Key result 1: Add and link related products in the widget to upsell and cross-sell existing products.
- Key result 2: Add internal links from relevant informational content to product pages.
Check out our guide internal link to get more ideas.
Technical SEO can really make a difference in a business environment. A fix could be worth millions of dollars, or a mistake could cost millions of dollars.
Goal: Improve the user experience of pages related to the top 30 products
- Key result 1: 80% of homepages pass Core Web Vitals within six months.
- Key result 2: Ensure 95% of pages are mobile-friendly within six months.
See our post Core network vitality and Mobile SEO For the process.
Goal: Proactively identify problems rather than react reactively
- Main result 1: Work with developers to set up unit tests and/or staging site crawls to catch issues before they go live.
- Key result 2: Build a sample list of pages from different CMS and templates and crawl them daily to identify new issues as quickly as possible.
- Main result 3: Establish any post-launch crawl processes.
- Key result 4: Switch from weekly/monthly crawls to always crawling with alerts to identify issues faster. (We’ll see this in a live review soon)
- Key result 5: Set up a dashboard with daily visibility updates for homepage and keywords to spot ranking issues faster.
We cover many of them in our guide Enterprise Technology SEOand it has more ideas that might inspire some additional OKRs.
Goal: Increase visual space in SERPs
- Key result 1: Implement product architecture and set up Merchant Center feed to understand shopping results on SERPs.
- Key result 2: Optimize imagery to capture more visibility in imagery packages.
- Main result 3: Add event tags to event pages to promote our events.
- Key result 4: Add a new job posting structure and submit new jobs through the Google Index API.
See our guide schema mark and Image SEO more details.
final thoughts
OKRs are a great way to ensure that your SEO goals are aligned with your overall company goals.
