Meta is running a deal…
No, not those offers. This is not 2012, or whenever the original offer becomes available. Meta loves to reuse old terms.
This is new, I promise.
how it works
Offers can be found in advertising sources. Not everyone has it, but if you do, you should see it directly above Website link.
“Add an offer will display discounts and promotional codes alongside your ad creative when we think adding an offer might improve performance.”
You can add offers by percentage or cash discount.
You can also choose to add a promotional code and an expiration date for the offer.
Preview and Method
Unfortunately, I didn’t find a way to preview how these offers will look on your ad. I’d like to find the preview through Advantage+ Creative because that’s where you can find the website link.
The offer is still very new, so I’m sure we’ll see a preview soon.
Use offers to highlight your sales, with or without discount codes. Just know that the offer needs to be relevant to the users wherever you’re sending your ads. This is my assumption since you won’t provide a quote link.
Have you used the offer?