We recently analyzed a PI Lawyer client whose traffic was declining. We’re primarily looking for pages that have dropped in the past 28 days due to Google’s latest algorithm update. To be precise, we started searching for their top 2-3 keywords and took some screenshots to give us a “before” picture.
During our analysis phase, we noticed that most of the customer stories on their website were from 2017 or 2018. what happened. Updated (or new) content has several details, including their popular keywords. After editing, we updated the release date and awaited the results. They are impressive.
Within a short period of time, these pages ranked #1 for all 3 keywords. To be sure, we’ve applied the same strategy to other clients’ websites and the results have been consistent. Moreover, these websites not only rank higher, but also receive a significant increase in traffic.
Want more local SEO tips?
Register for our August 16th webinar.
