How the Litmus team uses Email Guardian (and you can too!)

What a beautiful email. Design and dark mode And keep accessibility in mind. Coded to work as seamlessly as possible in every inbox. You even get approval from all stakeholders quickly. You hit send and then…

The main call-to-action link is broken. And then you send it to a sizable portion.

As an email marketing team that markets to email marketers, we understand the importance of sending effective emails because email marketers (we’re talking about ourselves here too!) have a hard time with the emails that make it into their inboxes. High standards of confidence.

Of course, email clients are not easy 300,000 potential email renderings and send client updates via email Occurs on average every 1.2 days. But we at Litmus are ready to take on this challenge.

Here are some of the ways we stay calm while trying to create email magic—thanks in large part to our email “safety net”, Email Guardian.

How We Mastered 120+ Emails and Email Templates

Just like us, you’re juggling a million things: how to achieve your email marketing goals, set up email automation, and manage a huge library of email design templates.

So, how does the Litmus team keep tabs on how key emails and email templates appear without losing their minds?

Every quarter, we test each of our email templates Litmus Design Library use Preview and QA to ensure there are no serious problems. Our focus is on ensuring that every email and email template still displays (or renders) as expected in every email client and device, and that our emails work as our subscribers expect.

While this quarterly task is valuable in helping us maintain email templates, it doesn’t help us respond quickly to unexpected and ad-hoc email updates and changes.

Litmus Email Guardian does.

Ensure every email and email template is monitored email guardian, we no longer need to worry about unexpected changes affecting our emails. Litmus Email Guardian helps us protect email and ensure our subscribers get the best possible Litmus experience in their inbox.

in addition, Email Guardian Dashboard The combined impact of Email Guardian monitoring efforts can be easily assessed. We consider this our one-stop shop:

• 🔍Track everything easily. Monitor multiple emails faster.
• 📊 More control. Set and adjust monitoring end dates.
• 🤝 Better collaboration. Added comment when unregistering email.
• 📩 Stay informed of the situation. Monitor email alerts via email configuration.
• 📝 Improved documentation. Access a more complete and reliable history.

Where does Litmus Email Guardian fit in the email workflow?

Although Email workflow Our team adopts a clearly defined approach that is flexible enough to adapt as new technology becomes available, which helps us become more efficient. We believe email workflows should be continually reviewed and updated to best support your team’s changing needs.

We use Litmus throughout our entire email workflow, from build to QA and even proofreading. Rather than start using Email Guardian to monitor emails when they are first created, we choose to add newly created emails and email templates to Email Guardian once the emails have been proofread and approved.

At this point in the email workflow, the email has been fully quality-checked and proofread by all stakeholders, meaning it will become the version of the email we will send and the email our subscribers will receive .

This helps ensure that Email Guardian doesn’t monitor emails in progress – as you know, email isn’t always created, QA-checked and proofread in one day.

Adding this step to our workflow is easy because it literally Press a button in our preview and quality check list!

With just one click, we can rest assured that if the email client unexpectedly updates and affects the way our emails appear, Email Guardian will keep an eye on our emails and we’ll be notified if changes do occur.

What if we have multiple emails to monitor? It’s as simple as moving down the list and switching monitors.

Set it – and forget it. true

This may be the first time. A “set it and forget it” opportunity in email?

Using Email Guardian is probably the only set-and-forget part of email marketing.

This is mainly because we can monitor an unlimited number of emails and we have tons of emails and email templates to keep an eye on! Additionally, using Email Guardian does not consume your monthly preview allowance. This is called victory!

Once Email Guardian monitors our emails, when a change is detected, we will be notified via email of an email preview of the change. From that email, just click through the nifty front and back slider to see what exactly has changed!

From there, we’ll check for detected changes. If it affects upcoming email campaigns, we will prioritize email updates to fix the detected issue.

We’re not the only company leveraging the power of Email Guardian to give email marketers peace of mind:

Emails that lead to dead ends are a thing of the past. With Email Guardian, your emails not only look good, but they also help ensure you’re not directing subscribers to broken links or links that load slowly.

Once a broken link is detected, we will review and update the link accordingly based on Email Guardian’s recommendations.

You can steal our stuff and we won’t mind. Take these steps and say goodbye to broken links forever.

Embrace emerging technologies

Your email workflow is not (and should not be) static. If it remains static, you won’t have the opportunity to adapt it to new technologies that can help make your email workflow more efficient.

Incorporating Email Guardian into our email workflow has:

• Let’s get a clearer picture of how emails should be rendered—without any extra work
• Help us keep tabs on our vast library of emails and templates
• Allows us to be prepared when email customers make unexpected changes