You don’t need to do it all at once…
You have multiple company goals, so you have the following activities: sales volume, clue, maybe even get engaged. You have ad groups separated by product and lead magnet.
This all works, but there’s a problem.
budget dilemma
Your daily budget is $100. Or maybe $50 or $20. Focus less on specific numbers and more on the underlying issues.
You can’t do this and expect it to work. If you try to focus on multiple goals, you’ll make them less effective.
Advertisers have created problems for themselves by placing ads Too many unnecessary activities and ad group. turn out Audience fragmentation and auction overlap.
However, in theory, if you have the budget, you could do this via hosting. If you don’t, your limited budget will be spread across these multiple priorities—and they’ll all suffer.
what to do
Dedicate your limited budget to one goal at a time. For a month, focus your advertising on building leads and let your email list and salespeople convert them into sales.
If you have a big revenue month coming up, do sales-only activities instead.
I know this is not ideal as you want to focus on all your priorities. But this doesn’t allow you to dedicate the budget you need for each storage bucket. Either focus your advertising on one main target over the long term, or adjust it as your needs change.
That Combine your budget It will make your advertising more efficient.
