Divorce Lawyer SEO – 5 Effective Strategies for Family Lawyer SEO

The legal industry is one of the most competitive markets. This is true for family lawyers as well as other types of legal professionals, such as personal injury or criminal defense.

We spend a lot of time testing different SEO strategies in an effort to win real gains for our clients. Not all strategies will produce impressive results, and not all strategies will work for all business types. For our client attorneys, we have to get creative and think outside the box on how to help them gain an edge over their competitors. local search engine optimization space. Below, we detail 5 top SEO strategies for divorce and family attorneys to help them succeed in the market.

Our Top 5 Divorce and Family Law SEO Strategies:

1. Set the main categories for your Google Business Profile
2. The Power of Service Area Pages in Family Lawyer SEO
3. Consider merging your divorce page with your home page for divorce lawyer SEO work
4. Don’t underestimate the use of long-tail divorce keywords
5. Build a calculator page to boost your family law SEO efforts

1. Set the main categories of your Google Business profile

The importance of choosing the right primary categories for your Google Business Profile cannot be overstated. Logically, family lawyers should use the “Family Law Attorney” category as their primary category. Google corporate profile. However, by changing the primary category from “family lawyers” to “divorce lawyers,” we saw striking results. This change resulted in an almost automatic improvement in the ranking of divorce provisions without negatively affecting the ranking of family law provisions. When it comes to family law, divorce keywords drive the majority of the traffic to these listings because these are the services people are most often looking for, so these are the main keywords that listings should be optimized for.

2. The role of service area pages in SEO for family lawyers

The family law market is not as saturated as other industries such as dentistry in terms of services and location pages. by creating Service area pagewe’ve found a great way to give our SEO family law clients visibility in areas where they don’t have a physical office.

Some important steps to consider with this strategy:

• When choosing a city/town/community for which you want to create a service area page, make sure you are in a state where you are licensed to practice law and that your office is close enough that people in the area can hire you.
• If possible, include comments from people you helped who live in the area. Driving directions from the community to your law firm are also included.
• It would be helpful to include a discussion of the city’s specific laws regarding family law/divorce.

This strategy may be particularly effective if you set up a service area page for a smaller community near the center of a city where you work, which may not have family laws within town limits. Since divorce keywords drive the majority of traffic to family lawyer websites and their Google business profiles, this strategy is one of the few ways to continue to grow your presence once your local market is dominant.

3. Consider merging your divorce page with your homepage for divorce lawyer SEO work

As we mentioned above, the term divorce is by far the most popular search keyword within the family law profession. We have a client whose divorce page is competing with his home page for those coveted divorce keywords. This resulted in cannibalizing and ultimately harming his divorce attorney SEO efforts. go through consolidate content By taking the divorce page and moving it to the homepage, we ended up seeing a boost in organic rankings for their primary target keywords with no negative impact. We’ve always found that it’s better to work with Google than waste time fighting against them, and sometimes it’s easier to make small changes on your site to help Google understand the relevance and importance of each page.

It’s important to note that this is not a one-size-fits-all strategy and should be reviewed before implementation.

4. Don’t underestimate the use of long-tail divorce keywords

Since most of the traffic comes from divorce keywords, it is important to know how to leverage divorce keywords long tail keywords Terms for different types of divorce. For example: military divorce, men’s divorce, women’s divorce, LGBTQ+ divorce, uncontested divorce, etc.

5. Create a calculator page to boost your family law SEO efforts

Through our search analysis of family law attorneys, we found that the calculator keyword has a lot of traffic. People are interested in knowing how much they can pay for items like spousal support or child support. We have created a number of calculator pages for our Family Law SEO clients which are always the top source organic trafficand they also convert.

Contact Sterling Sky

If you’re a local business that needs help with your Google Business Profile listing, review strategy, or online presence on Google and other search engines, Sterling Sky can help. we provide Search Engine Optimization Audit, consultor monthly local search engine optimization Serve. Contact our office Learn more today.