Why can’t Meta do this for us?
Advertisers may collapse Sales activity results (or at least Advantage+ shopping event) by audience segment. This provides valuable visibility into our results.
This is a very powerful message, especially for advertisers who are questioning how to run ads using Advantage+ Audience or even original audiences with expanded capabilities.
However, there is a problem…
Define your audience
Advertisers first need to define engaged audiences and existing customers in ad settings. You won’t get the data until you do this. If your definition is incomplete, you will get incomplete data.
Many advertisers simply don’t know this, or don’t know why and how they should do it Define their audience. Until these audiences are defined, advertisers will continue to ignore what this data can do for them.
Why can’t Meta do it?
But I don’t understand why Meta can’t do this, at least on a basic level. Meta has your pixels and Conversion API data, so this could be the start of engaging your audience.
You also send Purchase activity Use pixels and APIs. This could be a start for your existing clients. The whole point of the purchase standard event is that Meta knows that the purchase occurred. Use this information now.
You can always edit or expand these lists, but it would be nice if Meta launched them for us.
It feels like an unnecessary extra step. Meta can help simplify this process.
