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1 SEO Tips for Fixing Appointment Links on Google Business Profiles (GBP)

One of our dental clients does not have the option to edit the appointment link on their Google Business Profile (GBP). However, even though they can’t edit the booking link, the old, non-working booking URL still appears on their Google Business Profile.

After investigating the issue, we discovered that the “Emergency Dental Care” category in the Google Places profile does not have an appointment link option by default. This seems to be intentional on Google’s part. If someone has a dental emergency, they need to speak to someone immediately rather than making an appointment through a form.

So we’ll change its category to “General Dental Care” so we can edit the appointment link. Once the edits were complete, we changed the business category back to “Emergency Dental Care” and the changes were retained. We were able to successfully update their appointment link. When we contacted Google support, they suggested the same course of action.

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