Article first published in October 2016, updated in September 2023
5 Tips for Overcoming Email Anxiety
Getting ready to share your marketing campaign with your customers can be an exciting time. As marketers, we’re proud of the work we do to integrate email. But once you hit “send,” the message is out of your hands and no longer under your control, and you might feel a little anxious. .
1. Broken links
The fear of broken connections is justified. After all, aren’t we all frustrated by emails with broken links? Broken links not only make your emails look unprofessional, they can also frustrate customers, affect your brand reputation, and render your marketing efforts ineffective.
solution: Start testing your emails by sending a quality assurance test to yourself and colleagues to check all links. Our Marigold solution’s Campaign Monitor also helps you send emails with confidence Link review functionwhich automatically detects and notifies you of any broken or missing links in your email.
And, don’t forget, you can always send an apology email with the correct link. Everyone makes mistakes, and the best of us need to send apology emails.
2. Typos
Typos are simple mistakes that usually don’t disrupt your overall message, but they can damage your professionalism. Typos tell your readers that you haven’t taken the time to proofread the information you’re giving them. As a marketer, you want to avoid spelling mistakes at all costs, but your own errors can be difficult to spot.
solution: Before sending an email, read it aloud slowly and focus on each word. You can also print out emails to read, since reading a paper email allows for closer attention to detail and better understanding than reading on a digital screen. Some people also find it helpful to read their copy backwards. But most importantly, find a proofreading partner to whom you can send your message, and find at least one, preferably one with some editing experience.
3. Element does not render
When an email doesn’t present images, colors, or fonts, your subscribers may not find the email very compelling, which may also cause them to lose engagement, or even worse – unsubscribe. It’s important to remember that just because your message appears on a specific device or with a specific email provider, it doesn’t guarantee that your message will appear on all devices or all providers.
solution: Some ways to allay this fear include sending a QA test email to a few different colleagues using different email clients to see how your messaging renders, and then try to troubleshoot from there. You should always make sure to test your campaigns on both desktop and mobile devices. Additionally, our Marigold solutions help us provide insights Spam Test Automation Tool, which makes it easy to see how your emails appear across different providers and devices. As a backup, make sure to include alt text on all images in case the image still doesn’t render.
4. Poor results
There are a lot of exciting things that happen when we send emails, especially when it’s part of a new campaign. However, marketers sometimes worry about the potential for undesirable results, as a failed marketing campaign can have far-reaching consequences such as wasted resources, low conversion rates, poor brand recognition, etc.
solution: To overcome the fear of less-than-ideal results, first, give yourself permission to try something. Email marketing is all about excellence, so not every email needs to be a hit. Having a deeper understanding of what isn’t working is just as helpful as having a deep understanding of what is working.
To increase the chances of your marketing campaign being successful, it is most important to have clear goals and objectives for your campaign, such as increasing engagement, increasing sales, increasing registrations or registrations. Make sure the content you send your customers aligns with that goal with a clear call-to-action. We also recommend A/B testing elements, rather than making assumptions about what content and elements will resonate with your audience.
A/B testing elements such as subject lines, content, design, and timelines to ensure you are delivering content to your audience want to Reception, which can lead to higher engagement and more conversions. Marigold’s Campaign Monitor makes A/B testing simple and easy.
If you need extra help standing out in your inbox, our intuitive Subject line recommendation tool Will ensure you follow industry best practices to maximize engagement.
You can also preview campaigns with live data to ensure the right dynamic content is being shown to the right audience. Always review and analyze the results of each campaign and look for ways to optimize and improve.
5. Send to wrong list
Your list is important and you never want to send the wrong email to the wrong group. Sending a campaign to the wrong audience can have serious repercussions – this mistake can damage your brand reputation, cause recipients to mark you as spam, impact segmentation efforts, lead to poor engagement and low ROI, and more.
solution: To avoid these effects, maintain a clean and up-to-date email list, implement strict segmentation practices, and regularly review your recipient list before sending any email campaigns – all of these steps are necessary.
Make sure your lists are tagged correctly, and try to follow a clear and logical naming convention that all team members with access to your account know and understand. Your subscriber list names should also be descriptive and help you easily identify which customers are on which lists. Be sure to exclude potential list members you may not want to receive emails from. Finally, always double-check that you are sending to the correct list before sending.
Press “send” without fear
It’s normal to feel anxious before sending an email marketing campaign, but don’t let the fear of sending stop you from branching out into new territory and finding success. If you don’t have a checklist, mistakes are bound to happen, and with email this is absolutely true. Using the list of solutions above, we recommend that you create an email sending list that you and your colleagues can follow before hitting “send.” You’ll be better able to reduce your fears and feel confident every time you press send.
post 5 Tips for Overcoming Email Anxiety first appeared in Activity monitoring.
