Captivate is the leading podcast hosting platform under Global Media and Entertainment Group. received IAB Technology Labs Podcast Measurement Certification Guidelines Version 2.2—the first podcast hosting platform in the world to receive this landmark certification.
The IAB Tech Lab’s Podcast Measurement Technical Guidelines v2.2 enhances the transparency and reliability of podcast ad metrics and focuses on the unique challenges of measuring podcast downloads using server-side data.
Key updates include requiring companies to document their workarounds for exceptions, stricter standards for validating “ad delivery” metrics, and guidance on filtering duplicate downloads, such as those from the Apple Watch. These measures continue to drive deeper trust and consistency in podcast advertising, helping advertisers measure campaign performance.
This certification not only meets but exceeds the previous IAB Podcast Measurement Guidelines v2.1, reaffirming Captivate’s commitment to providing the highest quality services to its users.
To meet certification standards, Captivate has launched a number of features to enhance its platform for podcast creators and advertisers, including a new self-auditing spike detection system. This advanced system automatically identifies spikes in podcast metrics, such as unique listeners and downloads, and identifies root causes, ensuring accurate and reliable data for podcast creators and advertisers.
In addition to the spike detection system, Captivate now supports IPv6 using the first 64 bits of an IPV6 address. As the online and streaming environment continues to evolve, this upgrade ensures enhanced connectivity and reliability, future-proofing the platform.
Kieran McKeefery, Technical Director at Capitvate, commented on the certification: “Having IAB Technology Labs accreditation for version 2.2 of the IAB Podcast Measurement Guidelines demonstrates our commitment to innovation and excellence. Our new spike detection system and IPv6 support are just the beginning of our plans to ensure Our platform remains at the forefront of podcasting technology.
Mark Asquith, Managing Director of Captivate, added: “This certification underscores our commitment to our users and the podcast community. We are pleased to be able to provide our podcasters and advertisers with tools and resources that not only meet but exceed industry standards.” Best experience.
Captivate’s receipt of IAB Technology Labs Podcast Measurement Version 2.2 certification marks a significant advancement for the podcast industry, setting a new benchmark for quality and transparency. As part of Global, Captivate continues to lead innovation in podcast hosting, providing users with unparalleled service and support.
Captivate’s IAB Technology Labs Podcast Measurement Certification comes just days after the platform released its Dashboard 2.5 update and industry-leading podcast networking features for publishers and independent creators.
For partners interested in optimizing their podcast players, Captivate has created an insightful article detailing Best Practices for Podcasters. Additionally, to maintain transparency During the IAB Technical Laboratory certification process, Captivate has Describe its processing flow in detail.
About confusion
Captivate is part of Global Media & Entertainment Group. It’s the world’s leading podcast host for serious, growth-focused creators. Known for its user-friendly interface and powerful analytics, Captivate provides podcasters with the tools they need to effectively grow and monetize their shows.
