That’s not its purpose…
I see a lot of advertisers using Dynamic creativity or Flexible advertising formats, they get frustrated because they don’t see winning combinations. They are looking for a post ID or segmentation that shows the exact combination of elements that led to the best results.
This is a complete misunderstanding of the purpose of these features.
Target
Flexible advertising formats Helps “automatically optimize your ad formats to show people the content we predict they’ll be most likely to respond to based on specific placements and audiences.”
It’s not about finding the best combination of words and ideas. It’s about finding content that is expected to be effective for the specific user who sees the ad.
Dynamic creativity “Take a variety of media (such as images and videos) and a variety of ad components (such as images, videos, text, audio, and calls to action), then mix and match them in new ways to improve ad performance. It allows you to automatically Create personalized creative variations for each person who sees your ad and get scalable results.
The goal of these two features is to find the right combination for each specific user. It’s not about finding the combination that performs best overall. This can mean different combinations depending on the person and location.
split test
This is not a split test. If you want to find out which combination of copy and creative brings the most results, create multiple ads and use A/B testing.
Otherwise, use these features to give your algorithm more options and prevent fatigue.
