Marketers, get ready—2025 is coming and it’s time to revamp your marketing strategy digital marketing strategy To crush next year.
Setting ambitious yet achievable marketing goals is not only a smart move; This is non-negotiable if we want our efforts to translate into real, profitable success. do you know 61% of marketers People with a written strategy are 313% more successful than those who act by gut? What about those who set goals? They were 376% more likely to report success. Now, these are some statistics to drop at your next team meeting.
Marketing goals are our North Star, guiding every campaign, social media post and email to achieve our business goals. When we handle them correctly we see:
- direction and focus. Clear goals ensure that all our efforts are focused on what really matters.
- Measures of success. Goals give us concrete benchmarks to measure whether we are on track or off track.
- Team dynamics. Nothing builds strength and keeps energy high like clear goals.
Before we start setting goals, we need to know where we start. Everyone, it’s review time. Dive deeper into these KPIs See what rocks and what fails:
- Website traffic by source and medium
- Form completion and conversion rates
- Email newsletter subscriptions, open rates, and click-through rates
- Social media followers, likes, comments, shares and saves
- Marketing Qualified Leads
- revenue generated by marketing
Equip yourself with tools like Google Analytics for web insights, HubSpot for comprehensive inbound analytics, Hootsuite or Sprout Social for social media statistics, and an email marketing platform for these key email metrics .
Once we know where we stand, it is It’s time to be smart about our goals. Remember, SMART stands for sSpecifically, ricecould be measured, Acan be fulfilled, rrelevant, and ttime limit. This framework ensures that our goals are clear and achievable within the stipulated timeframe. Smart goals break big dreams into manageable steps, making it easier to track progress and adjust your strategy as needed.
To give you an idea of what SMART goals look like in action, here are some examples:
- Organic website traffic increased 20% compared to the same period last year.
- The conversion rate of new product landing pages reached 15% in the fourth quarter.
- Increase our Instagram following by 25% in the next six months.
(Pro tip: HubSpot’s Smart goal template Very helpful for getting started.
Setting goals is a balancing act. We need to push the envelope without falling off a cliff. Here’s how to walk the tightrope:
- Identify core goals. Be clear about what you absolutely want to achieve with your marketing efforts.
- Align with business goals. Make sure your marketing goals are in sync with your company’s broader goals.
- Set milestones. Break your goals down into smaller milestones to track and stay motivated.
Setting killer marketing goals is key to a strategy that’s not just about campaigns, but results as well. With SMART goals that balance ambition and realism, we’re setting ourselves up to win.
