Spotlight on Blubrry Podcast: Programmatic Advertising

This is the fourth part of an ongoing series focusing on what Blubrry Podcasting has to offer.

Advertising has been a hot topic in podcasting for years. Podcast producers are always trying to figure out: “Where do I get ads for my show? How do I insert ads into my episodes? Questions like these are exactly why Blubrry built its programmatic advertising service.

No more gatekeepers
The typical story for podcast advertising goes like this: Once your show reaches a certain number of downloads per episode (usually very high), you can contact potential sponsors directly, or you can work with an advertising agency to get ads for your show. . The challenge is that most shows are unable to meet the required minimum downloads per episode, especially for niche-themed shows that may not attract large audiences by default. Blubrry Programmatic Advertising This gatekeeping is eliminated, as podcasters only need to meet a few basic requirements, with no minimum download, to use the service.

Easy to set up
To get started with Blubrry programmatic advertising, podcasters must meet these simple requirements:

• Have an active Standard or Premium Blubrry Media Hosting subscription
• Provide completed W-2 form (U.S. residents only)
• Provide PayPal information so Blubrry can process the payment

Once you’ve met the above requirements, simply enable programmatic ads in your Blubrry Podcaster dashboard.

Podcasts take control
If you’re producing a show focused on healthy living, you probably don’t want fast food or alcohol ads to appear before your episodes. Or maybe you just don’t want political ads on your show. Blubrry programmatic advertising has multiple categories that can be turned on/off for different ad types to ensure your audience only hears ads that are relevant to your show. Here are some of the available ad categories:

• Arts & Entertainment
• Business
• career opportunities
• educate
• Health & Fitness
• food and drink
• hobbies
• Law, Government and Politics
• personal finance
• Religion and Spirituality
• Technology and Computing
• travel

and more! If you decide to change the types of ads that appear in your episode, you can edit the available ad categories at any time.

Set it and forget it
You can decide whether you want to show pre-roll, mid-roll, or post-roll ads in your episode. Once completed, the programmatic advertising system automatically finds relevant ads and inserts them accordingly; you don’t need to select a specific advertiser. Ads will not appear in every episode, but the system will typically fill approximately 80% of available ad slots. The estimated cost per thousand impressions is between $5 and $15, with Blubrry accounting for 30%. Payment is available after you earn at least $50 in advertising revenue.

Use stylization
Blubrry programmatic advertising is truly podcast advertising for the masses. Forget gatekeeping and all the hassle involved with finding advertising for your show. Sign up for Blubrry now and get programmatic advertising!