Looking for a more reliable way to check the SERPs without spending a dime?
Each of these free tools allows you to check rankings for different positions without “polluting” the results with Google’s personalization algorithm.
This is the first one. this Search Engine Results Page Inspector Allows you to view the top 10 pages for any keyword in 243 countries in seconds, no registration required. It is powered by Ahrefs’ keyword database A total of 28.7B keywords And display the SEO data example of the home page.
Just enter your keywords, set your country, and click “Check SERPs.”
this SEO Toolbar Allows you to set the language and country and unpersonalize results when searching on Google. It can be added as a browser extension to Chrome, Firefox and Safari.
Set the country, local Google domain, language, and device to display the types of SERPs you want to check. Then, just click the local search icon to turn SERP simulation on or off.
For users who subscribe to Ahrefs, the toolbar also displays relevant SEO data, such as the keyword’s traffic potential, the website’s domain ratingor page traffic, which is useful for other SEO strategies such as link building.
These features are only part of the toolbar functionality. You can learn more and get the tool here.
Ahrefs Webmaster Tools (AWT) is a free tool for monitoring website health and tracking all backlinks and keywords with actionable SEO metrics.
You can use AWT to see which keywords are bringing you traffic, how well you rank for those keywords, and which pages rank for those keywords.
The tool has many convenient data filters. For example, you can track the top 10 keywords, keywords that contain a specific phrase, or keywords for specific pages on your website. You can also check your ranking in SERP features and switch countries.
- Get AWT for free here.
- Setup items (only for sites where you can verify ownership).
- Click on the Organic Keywords card on your dashboard.
- You will see your keywords, rankings, and page rank for a given keyword. Use filters to optimize reports.
If you’re new to Google Search Console (GSC), it’s a free tool that provides insights into organic traffic directly from Google and alerts you to potential issues that could impact your site’s performance.
Use GSC to track your ranking in video, news and image search engine results pages – no other free tool provides this kind of data.
- Set up GSC for free here.
- After GSC has finished preparing your data, go to Performance > Search Results > Search Type Filters.
GSC also allows you to track the click-through rate of your pages on the SERPs. This is useful for improving page titles and meta descriptions (See our guide).
Need more features and data? Free tools are just a small part of what an Ahrefs subscription offers.
In Ahrefs’ Rank Tracker
Rank Tracker by Ahrefs is part of the Ahrefs suite, designed to provide powerful rank tracking tools for your and your competitors’ websites. This tool can help you track and analyze SERPs in some of the following ways.
First, you can track your competitors’ rankings and compare them Share or speak out. Share of Voice metric shows how much traffic your page is getting compared to your competitors, making it great for comparing how you rank regardless of changes in search demand or Google SERP features.
In Rank Tracker you can track your rankings more precisely. Set up keyword tracking by zip code to see where you rank in certain parts of a country.
For more accurate results, visit Daily Ranking Updates for more detailed reporting and the ability to quickly respond to any changes to your site’s search performance.
You’ll also find useful filters, such as the “Multiple URLs” filter, which allows you to monitor the SERP for potential issues cannibalization problem and take action when two or more pages compete with each other.
If you need more reporting capabilities, you can use the Looker connector or API to bring site data into your reports, making it easier to analyze and present insights.
Or get regular performance updates delivered directly to your inbox without having to manually log in or run reports.
Finally, integration with Google Search Console lets you go beyond the 16-month data limit and spot trends more easily with weekly and monthly data frames.
In Ahrefs’ keyword browser
Keyword Browser for Ahrefs is a powerful keyword research tool in the Ahrefs suite. Powered by one of the world’s top 50 supercomputers, it provides access to a massive database of 27.8 billion keywords in 243 countries. Here are a few ways you can use this tool to view the SERP.
Analyze SEPR by comparing top, rank and position search intent on different dates. This allows you to see if you can rank for two keywords with the same content, see which pages rank higher as yours decreases, and check if there are changes in the SERPs that dominate search intent.
You can also view the ranking history for any keyword and any domain. One way to use this report is to examine SERP volatility.
The Keyword Browser also gives you access to search volume history and forecasts. This allows you to track changes in keyword demand and understand how it relates to changes in website traffic, or make more informed keyword choices.
