go through Sean Tinney July 2, 2024
have Over 1 billion websites On the World Wide Web.
Did your jaw just hit the floor?
Competition for web traffic is staggering.
Driving web traffic is hard enough. But when you think about returning visitors to your website More than 73% more than first-time visitorsit can feel even more overwhelming.
How on earth do you convince people to visit your website twice?
The secret lies in push notifications.
Want to make online push notifications part of your marketing strategy? Read on to learn how to set up push notifications to easily drive traffic back to your website and increase sales.
In addition, combined with email marketing Create powerful multi-channel marketing campaigns with online push notifications to increase engagement and revenue.
What are web push notifications?
Imagine a tool that sends friendly reminders directly to your visitors’ desktops or laptops. These are web push notifications, short clickable messages that pop up when your visitors open their browser, even if they are not currently on your site.
Once someone opts in, they don’t need to visit your website to receive these notifications. You’ve probably seen these notifications yourself; they’re small notifications asking if you’d like to be kept informed about new content or offers from the sites you visit.
They usually appear in the corner of the screen and serve as reminders of exclusive offers, deals, promotions or freebies. The goal is simple: bring your audience back to your website or landing page and encourage them to take action.
Here’s an example of an opt-in message:
Once they opt in, they will start receiving web push notifications. This is what they look like when someone is on the line.
Benefits of web push notifications
1. Easy to opt-in
Opting in is easy – just click a button. When visitors click “Allow,” they will immediately start receiving notifications from you.
2. Instant messaging
We all know that promoting content can be difficult with so many platforms and competitors. Web push notifications cut through the noise and appear instantly and directly on subscribers’ browsers.
3. Own communication channels
Unlike social media, where algorithms determine who sees your posts, you have your own online push notification audience. You have direct access to 100% of your subscribers. It’s your audience, your rules.
4. Increase traffic without advertising costs
Want to drive traffic back to your website without spending money on ads? The answer is web push notifications. You can let your subscribers know about limited-time sales or exclusive offers for far less than paid advertising.
5. Build deeper connections
Web push notifications allow you to treat your subscribers like VIPs, sending them exclusive content and updates. Creating these deeper connections can turn casual website visitors into loyal brand advocates.
6. Grow your email list
You can use your existing email subscribers to grow your web push notification list and vice versa. By increasing traffic to your registration page, you can increase your email and notification subscribers, creating a multi-channel communication network.
7. Supplement your email marketing
Web push notifications are a great addition to any email marketing campaign. They don’t replace email, they complement it. With this multi-channel approach, you gain more touchpoints to connect with your audience, making your strategy even more powerful.
8. Save time
Creating web push notifications is quick and easy. These compact little messages take less time to create than other marketing techniques, allowing you to communicate effectively faster.
9. Instant communication of limited time offers
Let your subscribers know about limited-time offers as soon as they become available. This instant communication ensures they don’t miss out on a great opportunity, keeping them engaged and happy and grateful for the deal you’re offering them.
Real-life examples of online push notifications
Motivate customers with daily tips
Donna Patois a content creator and motivational speaker who uses web push notifications to provide daily reminders and content on challenges she faces.
“I’m really excited about using web push notifications for timed challenges. Every day, I send a reminder with a link to help them move toward their goals. My listeners love receiving these notifications because they’re Useful.
——Donna Pato
Instantly notify followers when you create new content
Jennifer Reinhardis a cloth diaper educator who uses web push notifications to share new and evergreen content with her audience. This approach ensures that her educational materials reach readers exactly when they need them.
“Web push notifications are another way to reach your readers. They may not read emails or check Facebook posts, but they will see web push notifications because when they are online, it will pop up when they need it. on their desktop.
——Jennifer Reinhard
Drive traffic to specific articles
Jamila Bannisteris a personal branding strategist who uses web push notifications to drive traffic to her online magazine and specific articles. This helps keep readers steady on her content.
“I use web push notifications to drive traffic back to my online magazine and specific articles. This keeps my audience tuned in to my latest content.
— Jamila Bannister
Increase sales with limited-time offers
John GrubbThe owners of Keystone Computer Concepts use web push notifications to send time-sensitive security alerts and special offers. This strategy helps him keep his customers engaged without overwhelming them with emails.
“Web push notifications are important because I can send time-sensitive offers without the need for additional emails. This keeps my customers informed and engaged.
——John Grubb
Components of Web Push Notifications
Answer: logo
Including a brand logo or image in web push notifications can be instantly recognizable to users. This is a highly visual way for subscribers to recognize that the message is from your brand, and can prompt them to read the notification and take action.
B: title
The title of a web push notification is also called the title text. This is a piece of text that grabs your subscribers’ attention and encourages them to keep reading.
C: Leave a message
In this important section, you can elaborate on your message. This is an opportunity for you to succinctly explain the value your subscribers receive from clicking on your push notification and visiting your website. Answer the following question: What do your subscribers receive by visiting your website? How long will the offer last?
But remember, web push notifications should be short and sweet. Avoid jargon and use simple, direct language.
D: domain
This is the URL to which the user subscribes. The source link included in the message cannot be changed. Not only does it remind subscribers of your website, it also helps identify and understand your online presence.
Best Practices for Web Push Notifications
Follow these best practices to create web push notifications that your audience will undoubtedly appreciate.
1 – Copywriting is King
The content of web push notifications should be eye-catching and concise. When you’re dealing with restrictive character limits, every word counts, so make sure your message is clear and impactful.
2 – Push one topic at a time
It’s best to display only one message per notification. A clear and focused message will ultimately lead to a higher click-through rate, so don’t dilute your message by pushing two things at once.
3 – Create a sense of urgency
Clarifying time sensitivity and urgency is a great way to drive action. Instead of saying “Limited sale today,” try “Save 25% in only a few hours left.” This very specific urgency encourages an immediate click.
4 – Include social proof
You should include testimonials, reviews, and social proof to gain your audience’s trust. Pointing out things like “500 people have signed up today” or “This post has been shared over 10,000 times” can reassure subscribers of your legitimacy and encourage them to take action.
5 – Value First
Always provide value before asking for anything in return. Isn’t that what you want when you buy a product from a brand? By providing value first, your audience is more likely to engage with you and trust you.
6 – Use powerful words
Powerful words like “now,” “you,” “new,” and “free” can evoke emotion and drive action. These types of words make your notifications more compelling, urgent, and clickable. Let’s put 8 together Powerful words for you to use in your emailsbut they will also have an impact on any marketing copy you write.
7 – Create a sense of “fear of missing out”
The fear of missing out (FOMO) is a powerful motivator. Use it to create a sense of urgency and drive clicks. Limited time offers or exclusive offers make subscribers more likely to act quickly.
8 – Exclusivity
Make your subscribers feel special with exclusive offers and promotions. Try emphasizing the benefits of joining a members-only program to enhance their sense of belonging and value.
9 – Keep it short and sweet
Web push notifications have strict character limits. The length of the message is approximately 120 characters, with a 50-character title, 15-character call-to-action, and an image. Communicate your message effectively within these constraints.
10 – Use emotions
Infuse emotion into your notifications through humor, empathy, and references to trends or pop culture. Make sure your references are easy to understand and consistent with your brand image. Authentic emotion resonates best when it serves your audience.
Get online push notifications
If you find it challenging to reach more people and keep them engaged, then web push notifications might be the solution you’ve been looking for. This powerful tool lets you send messages directly to your visitors’ browsers, helping you expand your online reach and instantly connect with your audience.
With just one click, your visitors can opt-in to receive notifications, ensuring they stay informed about your latest content, offers and announcements.
The best part? AWeber’s web push notifications Included in AWeber Free, AWeber Lite and Plus plans at no additional cost. This means you can start using this powerful tool at no additional cost, making it easier than ever to enhance your marketing strategy and achieve your business goals.
Register for AWeber And discover how web push notifications can change the way you connect with your audience.
