when should you use Advantage activity budget? Let’s just call it CBO because we all know that’s what it is.
CBO is almost dead
CBO is basically dead. The way we once used it is rarely relevant now. In the past, we would create multiple ad sets for different scenarios aim. CBO will optimally allocate your budget among these ad groups.
But this approach doesn’t make much sense now, especially when you’re optimizing for conversions. There is no reason to create separate ad sets for detailed targeting or similar audiences. because expansionyour ad is likely to reach the same people either way.
But there is one situation where a CBO makes sense…
when it makes sense
Let’s say you have multiple products or lead magnets that you want to promote. Technically, you can put ads from both into the same ad set. However, Meta may choose one, and you don’t want that.
Instead, create ad sets for each product in the same campaign. Open CBO. Both will be achieved, but your budget will be optimally allocated for maximum results. Not even expensive, but optimal.
If you put ads for different products into the same ad set, you have little control over whether both get exposure. For CBO, delivery should be fairly similar. If necessary, you can also set an ad group minimum spend for more control.
Do you use CBO this way?
