go through Chelsea Hurst August 22, 2024
I’m going to bring things back. As a senior in high school, I was the entertainment editor for my school magazine. For my fellow Gilmore Girls fans, I feel like Rory writing and editing for her school newspaper, The Franklin (minus the uniforms and things like Paris that made my life miserable Role).
Unfortunately, during my first period, I learned an extremely important lesson the hard way. 🫠
I designed the entertainment page, which contains several images of the movies and TV shows we review that month. I was very happy with how it all turned out, but that joy turned into utter dismay when we received the copies from the printer. All images on the Entertainment page are missing.
I quickly checked my InDesign file. Sure enough, I forgot to embed the image before sending it to the printer. The page looks incomplete and unprofessional, it should have a lot of great images, but the image icons and alt text are small.
The experience is similar to what happens when an image in an email is turned off. Just like my entertainment page looked incomplete (and, in my opinion, silly) without images, your marketing emails might look weird if the images aren’t loading, especially if your Emails contain lots of images, or worse, just images.
🫣 Issues with emails with lots of pictures
Loading issues: Emails with lots of images may take longer to load, especially on mobile devices or on slower connections, which can lead to frustration for recipients who may abandon you before the email fully loads. email.
Auxiliary functions: Many email clients block images by default, which means your message may not go through as intended. Without the right alt text, your recipients may miss key messages.
Delivery capacity: Emails with a high image-to-text ratio are often flagged by spam filters, lowering your chances of reaching your inbox.
🖼️ Best practices for using images in emails
Balanced content: Make sure there is a good mix of images and text. Not only does this make your emails more readable, it also improves deliverability.
Use alt text: Always add descriptive alt text to images. This ensures your message gets across even if the image isn’t loading.
Optimize image size: Compress images to reduce loading times without sacrificing quality. This enhances user experience and keeps your audience engaged. A good rule of thumb is to keep images under 200KB. At AWeber, we help optimize your images to ensure they display correctly in most mail clients!
Why AWeber’s templates are the perfect solution
We understand the importance of balancing visual appeal with functionality. Our email templates are designed to provide a harmonious combination of images and text, ensuring that your emails are not only beautiful but also effective and easy to access.
and Our templatesyou can:
Easy customization: Personalize your emails to reflect your brand while maintaining a professional look.
To ensure compatibility: Our templates are mobile responsive and optimized for all devices and email clients.
Enhance engagement: By following the best practices embedded in our designs, you can increase email performance and engagement rates.
Try our templates and see how a balanced approach can enhance your email marketing efforts today!
