Social media is where more people go online than other types of websites. There are more than 5 billion users On various social media platforms including Facebook, Instagram, Twitter (X), TikTok, LinkedIn, Reddit and more. Social media is not going away anytime soon and will only continue to grow in usage and popularity. That’s why it’s important for businesses to learn how to leverage social media channels to promote themselves and generate more sales, brand awareness, and engagement.
If you’re looking for ways to connect with your target audience, you must not only understand the importance of social media, but also how to leverage it correctly for your specific business, market, and target group.
First, let’s break down the statistics of social media platforms and the activity on each platform.
- Facebook has over 3 billion (yes, you read that right. 3,000,000,000) active users every month.
- Instagram has more than 2 billion monthly active users and more than 500 million daily active users.
- TikTok has grown rapidly and has reached 2 billion registered users worldwide.
- LinkedIn, especially for businesses and professionals, has over 1 billion users worldwide.
- Reddit is another growing platform, with over 500 million users as of 2024.
Social media usage on mobile devices has increased by 30% annually over the past few years, and it’s still growing! Additionally, more than 3 million businesses are using Facebook ads as a way to promote their products and services.
Facebook ads are one of the most effective forms of advertising today. Overall, social media advertising has grown significantly since 2015. Additionally, you can target specific preferences such as hobbies and industries. From there, it takes the form of pay-per-click advertising, which allows you to control how much you spend in order to penetrate social media platforms. People can click on the ad and go directly to your website, landing page, or even your Facebook page.
You enjoy targeted coverage and lower advertising costs. Plus, you can experience real-time performance analysis so you know what’s working and what’s not every time you run an ad, so you can continue to improve your ROI.
You can set up a business page on social media platforms for free. This is an opportunity to connect with people who are searching for the products or services you offer. You can post regularly to share details about what’s going on. Plus, you get real user reviews. Many consumers want to read reviews about a business before deciding who to buy from. Social media allows for unbiased reviews because real users can go to the business page and leave reviews.
Search engine optimization and social media go hand in hand. Since social media sites dominate the first page of search engine results pages, they have a higher chance of being discovered in web searches. Although the social domain has no impact on a website’s ranking, social media profiles do. This ensures that if you build a profile on various social media platforms, you will be more likely to be seen in search engine results pages.
You can use social media to get a lot of brand exposure. It’s a stress-free and profitable platform that allows you to achieve a higher level of visibility. You can start by creating a profile. From there, you start connecting with others. Even using hashtags related to your industry can help drive traffic. Applying various social media strategies will also help you increase brand awareness. By posting regularly, you can improve your user experience and ensure more people get to know you. Your audience can grow week after week.
No other form of advertising can help you like social media. It allows you to interact with your target audience online. It’s cost-effective to use and free to get started.
For more information on how social media can help your business grow, contact Intero Digital.
