Keep location and language in mind
If you’re tracking globally, word choice matters. For example, in the UK you push a “pram” instead of a “pram” and wear a “sweater” instead of a “sweater”. It’s important to make sure your keywords reflect the language of the area you’re targeting.
along with MozBar browser extensionyou can set up a local profile to see search results just like people in other locations. Just enter a country, region and name your profile, and you can switch between profiles at any time and get a local view of search results.
Add your intent modifier
Now, it’s time to understand keyword intent. Intent modifiers vary, and what works for one business may not work for another. This is a loose guide to help you build and categorize intentions in a way that makes sense for your goals.
- information modifier: “how”, “what”, “benefits”
- business modifier: “best”, “comparison”, “review”
- Transaction modifier: “Purchase”, “Order”, “Arrange”
- Navigation modifier: “Login”, “Support”, “Location”
Review your keyword list
Once you have a large keyword list, it’s time to review and see which keywords are worth your effort. Keyword auditing is the process of examining your list to find terms that will deliver the best results for your goals. Ensuring your SEO efforts remain focused and effective is key. Ask yourself: Are these keywords relevant to your website? Are you balancing high search volume terms with niche terms? What kind of clicks and impressions are they getting, and how difficult is it to rank compared to their competitors?
Moz’s rescue tool! Keyword Explorer features search intent generated by Moz AI to help guide your content strategy. It also gives you a difficulty score that shows how difficult it is to reach the first page of the SERP.
Step 1: Visit Moz Keyword Browser
Yes, we have a free option, but you can do more with a paid subscription, so sign up for a free trial to try it out.
- Register/log in to your Moz account.
- Navigate to the keyword browser
Step 2: Enter keywords
- Enter your target keyword or phrase
- Choose a market
Step 3: Analyze Keyword Metrics
- View key metrics like search monthly transaction volume, organic click-through rate, difficultyand minimum DA. These will help you understand the competitiveness and value of each keyword.
