New activity filter for Crazy Eggs Website heat map Help marketers and web designers better understand how different users behave on their websites.
Any questions?
When visitors first land on your site, their behavior can vary greatly depending on who they are and how they found you.
New users may spend time trying to find the right product, while old users will know exactly which button to click. Users who find you on a Facebook ad are generally more difficult to convert than users who find you through a branded Google search. Users who visit your site during business hours may prefer different content than users who visit your site at night.
Without the ability to segment these, your website analytics will give you confusing signals about what to optimize and for whom.
These new Site Heatmap activity filters help solve this problem by helping you generate new heatmaps and export click data for specific audiences.
What can I do with these new profile filters?
These activity filters allow you to segment your heat map data based on:
- audience group: New vs. returning users, country/region, day of week, time of day
- traffic source: Previous page or domain, search engine or UTM parameters
- Participation type: Furious click only, death click only, click time, mouse button (left or right click)
- science and technology: Device, browser, operating system, window size
- And your own Custom variables.
Customers participating in our beta testing program are already discovering the widespread use of segmented heat map reporting. Examples include:
- Identify and eliminate traffic sources that interfere with heat map data.
If your display ads are driving low-quality traffic with a high bounce rate, filter it out for clearer reporting. - Compare the behavior of different audience segments.
Let’s say you have new mobile users from an Instagram ad and returning desktop users who click on a different CTA. Or users in the morning and evening engage with different content. View filtered heatmaps side by side to quickly distinguish how each segment behaves differently. - Attribute user behavior driven by each activity.
Filter by UTM parameters to produce reports specific to your campaigns – whether you’re running paid ads or launching new promotions on social media. - Export click data for each page element, now segmented by audience.
Crazy Egg’s inventory map gives you raw click data for each page element and can be exported to CSV. Now you can also segment your data into dozens of audience variables before exporting.
The Heatmap activity filter is now fully available to all Crazy Egg users, regardless of their subscription plan. Sign up now to start your 30-day free trial.
Happy analyzing!
