Stack the information to your advantage.
When I first started building content on LinkedIn, it was difficult.
I had never posted on the platform before, which left me unsure of what to post and if I was doing something wrong.
What should I say?
What if my former boss, a co-worker, or someone in my personal life reads my posts and thinks they’re terrible?
A big part of the problem was that I had no idea what I should write. As a content marketing strategist, I work with data all the time. I just need to figure out how to find some clues to feel more confident in my posts.
The strategy I’ve been using is to test micro-ideas, collect data around them, and use that information to create new content. Posting content with a strategy saves me time and makes the whole process feel less awkward.
Here’s my four-step process.
