What are your advertising limits? Each Facebook Page has a limit on the number of ads it can run at one time, based on ad spend.
Let us find your…
what are they
have fourth floor…
- Highest spending month less than $100,000: 250
- Under $1 million: 1,000
- Under $10 million: 5,000
- Over $10 million: 20,000
Please note that this limit is a per-page limit, not an ad account limit. Therefore, if a single page is controlled by multiple ad accounts, all ads will count toward the limit.
find your
Per-page ad limits are found in the “All Tools” menu under the “Ads” group.
There, you’ll get a list of the pages you manage and your progress toward the limit.
Is it necessary?
Meta first implemented per-page ad limits in 2019 because advertisers were hurting ad effectiveness by running too many ads at once. This is a very real risk.
To be honest, none of these limits seem unattainable. Running 250 ads with a monthly spend of less than $100,000 is overkill. You’d need to use various automated systems to offer any advantage, and even then I’d be skeptical.
It makes sense to have limitations, but it feels like these need updating. Especially since there have been many changes since 2019 related to: Audience expansion and algorithm positioningless effective Number of ad groups What we used to do (and the ads that came out of it).
Keep it simple, kids.
