Is SearchGPT going to take a big hit on Google?

For the past 25 years, people have been using the Internet to search in simple ways.

Enter a keyword or phrase, and the search engine will return page after page of results that are the same or conceptually consistent with your request. Results are ranked by relevance – a term that becomes the holy grail for getting that coveted number one spot on the results page.

Marketers everywhere are crying: “How do we become more relevant?” and “How do we rank?”

The answer will drive valuable organic (aka free) traffic to your branded content.

Well, about a week ago, the next big development in the search world arrived. It’s not really evolution; It’s more like a change in the way people find information online.

OpenAI launches ChatGPT as Internet search engine driven by artificial intelligence, Bring real-time information directly into conversations. The new feature will be available to paid subscribers and those on the SearchGPT waitlist starting this week. Free, enterprise and education users will get the new features in the coming weeks.

What impact will it have on traditional search? Does this change your complaints about relevance and ranking? You now ask: “How do we become the answer?” and “How do we get quoted?”

Rather than turning to a chatbot for answers, we asked Robert Rose, chief strategist at CMI, for his take. Continue reading or watch this:

Reflections on the Early Searches

Early Internet searches were centered around the giant Google. It sets the standard for everything.

Have you ever wondered why Google’s search results pages are so ugly? Why do they never use images to break up the page or publish icons to aid navigation? Google wants to make searches as fast as possible. For years, Google has emphasized how Reduce the file size of its logo Bandwidth is saved on search results pages, thereby reducing energy requirements. That’s the size of Google.

The power of Google is so powerful Google Hack Early on it was a game. Google’s index is so large that most single word combinations will return many results. Therefore, the object of the game is to come up with a two-word combination that will return a result.

My favorite winner? “Unsatisfactory deficiencies.”

Googlewhack ended about 15 years ago when search indexing changed.

My point is that, like the size of the universe, it’s hard to comprehend how comprehensive, popular, and ubiquitous Google search has become, and the impact it has on the way people get information.

But artificial intelligence search is growing. Google has started including Overview of AI generation as an integral part of its classic search engine pages. A little over a week ago, OpenAI launched integrated web search in the ChatGPT interface.

The ChatGPT feature determines when users can click or click on a web result based on a query, although they can also manually trigger a web search. The addition closes a key competitive gap with long-time instant access rivals like Copilot and Gemini, considering their companies – Microsoft and Google – are two of the most popular search engines. Behind the scenes, this is not surprising.

Is this a vision for the future of AI search?

Does OpenAI define artificial intelligence search the same way Google defines web search? Would it be better? Is it much better?

As a user, I must say this is really impressive. I use the ChatGPT Chrome extension as my default search browser and run common day-to-day queries like “marketing news this week” and “10-day forecast for my area.” It returned good results.

Additionally, Answers appear in the window, and queries conveniently appear on the activity tracker on the left. Sources cited in answers appear on the right, followed by general search results.

Now, here’s the fun part. As far as I can tell, it cites three to five sources and provides an additional 12 results. That’s it – no pages and pages of results. Now, some people may think this is bad and some people may think this is great. But one thing is for sure: If ChatGPT keeps this format and its search volume starts to grow, there will be a battle royale for the 12 locations listed in the query.

Here’s another kicker. An article has been published on how OpenAI finds, indexes and ranks content for display. Spoiler alert: This is a Bing index, which makes sense given OpenAI’s partnership with Microsoft. But OpenAI also uses its own indexing bot.

I noticed that the search test results on Bing differed from the rankings on ChatGPT. For example, searching for “workflow tools” on ChatGPT will bring up the Techopedia listing as the fourth natural result. On Bing, this result appears on the second page—around the 15th listing.

When I made a slight change to the ChatGPT query, “Okay, now I’m serious. Can you tell me what’s really the best workflow tool?” ChatGPT returns very similar results, just in a slightly different order.

However, when I changed the ChatGPT query to “I need a workflow tool for marketing content – which one is best?” ChatGPT gave me a completely different answer.

Welcome to the next round of SEO. how do you become Answer? How do you become one of the cited answers and how do you become a universal search result? Of course, I suspect Open AI will soon monetize this so that you can buy these recommendations and lists.

Will artificial intelligence search be a simple game?

Finally, I decided to see how ChatGPT handled the Googlewhack game, or, maybe I should say, Chatwhack. I tried my previous winning combination “Arguably Inadequate” – just two words stuck together pointlessly.

Today, Google returned 15 results, all citing the Googlewhack game. ChatGPT is desperate for an answer.

Rather than saying “You’re kidding” or “Come on, that’s not a real word,” ChatGPT says, “an objectionable deficiency may refer to a flaw in a legal pleading that makes it susceptible to an objection.” For example, in California , the defender may challenge the complaint on grounds of lack of jurisdiction, lack of legal capacity to sue, or failure to state facts sufficient to constitute a cause of action…” It also cites a number of sources that define pleas and defences. insufficient.

Uh, okay.

This Chatwhack test illustrates an interesting thing you have to pay attention to: the biggest insights may be that you No Obtained from search results. What does it say when you seek insight into a restaurant or ask a technical question and get 15 meaningless results from the internet?

Even if it responds with desperation, ChatGPT must achieve its goal of providing answers. In some cases, these mandatory answers may be a combination of sources citing one part or another part of the query.

So, remember, seekers will get answers, but they may not this answer.

Big adventures in search, marketing, and artificial intelligence—and ChatGPT might just be the tipping point to get you there.