Sonnant is a leader in innovation in messaging and advertising and is proud to declare Launch of advanced programmatic marketing platform (PMP). The platform is designed to revolutionize the way brands and advertisers approach audio advertising by unifying multiple major publishers and delivering unparalleled targeting capabilities.
Key benefits of Sonnant PMP:
Achieve global reach through unified publisher partnerships: Sonnet’s PMP integrates major audio publishers, including Audioboom, to provide brands with unparalleled global coverage. This allows advertisers to seamlessly scale campaigns across a broad network of podcast and audio content.
Proprietary integration of first-party and third-party data: Sonnet leverages first- and third-party demographics, contextual insights, ad tag placement, and content alignment to ensure precise audience targeting.
Simplified audio clip creation: Sonnant makes it easy for brands to create and target specific audio segments, saving time and maximizing efficiency, making audio purchases accessible to all brands.
Mirror stylized pipelines for buyer familiarity: Sonnant PMP reflects popular programmatic pipelines, simplifying campaign setup, launch and measurement so it can be seamlessly integrated into multi-channel strategies.
Smart ad tagging features: Sonnant’s smart ad tags show buyers where their ads will be served in advance, increasing transparency, content consistency and brand safety for optimal ad placement.
Scot Herd, Sonnant’s Senior Vice President of U.S. Partnerships, commented: “I’ve been working in this industry for decades and I’ve never seen audio purchasing so easy. Sonnant is changing the game by unifying publishers for any brand. Provide real support. Previously, targeting niche audiences like fishing gear meant limited audiences and complicated sign-ups.
Now we unify our programming, create our ideal audience, and easily reach 100,000 listeners. Our smart ad tags allow buyers to see in advance where their ads will appear. It’s perfect for brands aiming to build a premium audience or expand a marketing campaign. With Sonnant, audio advertising becomes precise, contextual, brand-safe, and more cost-effective than channels like Meta or Google.
Sonnant’s PMP marks a major milestone in the world of audio advertising, opening new doors for brands seeking precision, impact and efficiency in their advertising campaigns. As audio continues to evolve as a key advertising channel, Sonnant is at the forefront, delivering innovative solutions that simplify and enhance the buying process.
about: Sonnant is committed to transforming audio advertising by delivering comprehensive programmatic solutions that unify publishers, simplify audience targeting and optimize ad performance. Sonnant PMO is the latest addition to its suite of tools that redefines the ease and effectiveness of buying audio audiences.
