Google has updated The map includes product-specific search capabilities, just in time for the holiday shopping season.
This feature allows consumers to search for specific items and find nearby stores with available inventory.
Main features
With this update, you can search for products directly in Google Maps and find real-time inventory at nearby stores.
Shoppers can find a wide variety of items with immediate access to local pickup options.
Google said in an announcement:
“Need a last-minute gift? Now you can search for pickleball rackets, board games, ice cream machines and more in Google Maps to find a store near you that has them in stock so you can buy what you need. No empty socks here !
Retailer Implementation Guide
Retailers should focus on three key components to succeed with Google Maps’ product search capabilities.
1. Structured data markup
Local inventory visibility depends on correct use of Schema.org markup.
The following example shows how to make a product visible on Google Maps:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Pickleball Paddle Pro X1",
"description": "Professional grade pickleball paddle",
"sku": "PP-X1-2024",
"brand": {
"@type": "Brand",
"name": "SportsPro"
},
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"price": "89.99",
"priceCurrency": "USD",
"availableAtOrFrom": {
"@type": "Store",
"name": "SportStore Downtown",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main Street",
"addressLocality": "Austin",
"addressRegion": "TX",
"postalCode": "78701"
}
}
}
}
</script>
2. Inventory management
To ensure this function works properly, accurate inventory tracking is important.
Follow these key steps to keep your data correct:
- Sync with Google Merchant Center regularly.
- Automatically update inventory.
- Inventory is updated at least every 24 hours.
3. Store location integration
Accurate store location information helps customers find you after discovering your products.
Here are the key elements to focus on:
- Make sure your Google Business profile is correct.
- Make sure your geocoding information is accurate.
- Update your business hours regularly.
- Adjust pickup availability settings as needed.
Looking to the future
For retailers who want to take full advantage of this feature, it is recommended to follow these steps:
- Verify your Google Merchant Center settings.
- Implement necessary structured data.
- Transmission of test data.
- Monitor performance with Google Search Console.
- Update your inventory sources regularly.
This update can help drive more customers to stores during the holiday shopping season and beyond.
For more information, Google provides a detailed guide in Merchant Center Help section.
Featured image: Rochas Tenis/Shutterstock
