Ad Results Media (ARM) is a leading audio and podcast media agency, working with brands including Molson Coors, BetterHelp, ZipRecruiter and LiquidDeath. expand Its leadership team has hired Craig Stein as senior vice president of media planning, effective immediately.
Headquartered in New York, Stein will expand ARM’s leadership in working with audio creators while providing clients with omnichannel audio strategy, media planning and buying, performance and measurement as the field continues to grow and attract advertising spend. support.
Stein joins ARM with over 20 years of experience working in independent agencies and global networks, with expertise in omnichannel, omnichannel media strategies and activations for brands including Google, Airbnb, American Express and Unilever.
For the past four years, he has led media outreach, audits and transformation projects at consultancy R3, working with clients including Nike, LEGO and Molson Coors. Previously, he held roles at Wavemaker, Essence, The Media Kitchen, Mindshare and OMD Worldwide, working with brands across technology, financial services, pharmaceuticals and healthcare, travel and hospitality, telecoms, alcohol and spirits, and consumer goods.
“As the media landscape becomes increasingly fragmented and personalized, ARM has become a leader in harnessing the power and influence of audio and creator marketing,” said Stein. “The foundation ARM has built in this space is not only impressive, but also unique. It’s different, and that’s what makes me so excited about the opportunities ahead and our team’s continued leadership in the audio creator economy.”
Stein joins ARM’s leadership team, reporting directly to CEO Jordan Fox.
