Google declare New features for in-store shopping and expanded payment options mark changes to its retail technology offering.
Major updates
google lens
Google Lens reportedly handles 20 billion searches per month, and users can take photos of products in stores to find price comparisons and reviews.
The system uses Google’s product library of more than 45 billion listings and its Gemini AI model.
Google’s announcement states:
“This new update is made possible by significant advances in our AI image recognition technology. It’s powered by the Shopping Graph’s more than 45 billion product listings, inventory data from a range of retailers, and our Gemini model to bring you Come to a new way of shopping in-store.
The company cited internal research showing that 72% of Americans use their smartphones when shopping in stores.
The feature will initially roll out to beauty, toys, and electronics at participating retailers in the United States.
Users must choose location sharing through the Google app on Android or iOS to access the feature.
In related developments, Google Maps will integrate a product search function to allow users to find specific products in nearby stores.
security measures
Google also announced plans to test a new fraud detection service for merchants.
The system is designed to better identify fraudulent transactions while reducing false positives that could prevent legitimate purchases.
Google explains:
“We remain committed to protecting consumers and businesses from fraud, which is expected to grow significantly in the coming years. Soon we will begin piloting a service to help merchants better identify fraudulent transactions and Help prevent fraudsters from using stolen financial information. This will also help unlock good transactions that may be mistaken for fraud.
Looking to the future
The news comes as retailers prepare for increased holiday shopping.
These features are expected to be rolled out gradually over the coming weeks, according to a company statement.
The timing coincides with broader industry efforts to integrate artificial intelligence technology into the retail experience while addressing growing concerns about payment security.
