Acast, the world’s largest independent podcast company declare New partnership with TED Audio Collective. Under the terms of the agreement, Acast is the brand’s exclusive advertising sales, hosting and distribution partner for all territories outside of Australia and New Zealand.
TED Audio Collective has 26 popular podcasts covering business, technology, health and wellness, and a variety of other genres. Each year, the network attracts 176 million listeners around the world through popular content such as TED Talks Daily, How to be a Better Human, TED Business, and TED en Español.
“The TED brand is synonymous with excellence and a renowned destination for the curious. The entire TED Audio Collective joining Acast will bring advertisers around the world a large, highly engaged global audience and, importantly, Profitable listening. “
According to Podcast Pulse, a new report from Acast and Dentus and Edison Research, 92% of podcast listeners listen to podcasts to learn more about a specific topic. Additionally, 80% of people listen to niche podcasts, where content is created for people with specific interests. Among these niche podcast listeners, 94% took action after hearing a podcast ad.
“At TED, we are committed to discovering, debating and disseminating ideas that spark conversation across our global network,” said Alan Seiffert, TED’s head of global business development. “With Acast’s leading ad tech tools and partnerships, we believe this partnership will help continue to expand TED Audio Collective’s global reach.”
To learn more about TED Audio Collective and how to start advertising on these and other Acast podcasts, please contact @acast.com
