Wondercraft is the world’s first creative audio studio powered by artificial intelligence and the leading audio management platform Frequency, with declare An integration that lets brands and media publishers create and deploy personalized messaging campaigns.
This announcement introduces Variations, a new feature in the Wondercraft creative suite that automatically creates ad variations and personalization based on audience data signals. This integration creates the industry’s first seamless workflow from Wondercraft’s creative studio to Frequency’s dynamic campaign deployment, significantly reducing the time and cost traditionally associated with personalized audio advertising.
The new workflow begins in Wondercraft’s studio, where users can use artificial intelligence tools to write, produce and edit their narrative audio. The new variations feature allows users to create multiple variations by adding alternative copies or using artificial intelligence to generate hundreds of variations.
These versions can then be seamlessly exported to Frequency’s platform for campaign deployment and optimization, allowing users to trigger different ad variations based on real-time data signals including location, if, time of day, audience demographics and more. 35 other data signals. This high degree of personalization allows advertisers to deliver personalized creative and relevant messaging to their target audiences, thereby increasing engagement and campaign effectiveness.
Wondercraft co-founder Oskar Serrander commented:
“The audio industry is full of creative potential, but creative production and asset coordination for advertising and anchors are holding it back. By partnering with creative audio production platforms like Wondercraft, we are growing the Frequency audio management platform to more distribution brands and advertisers, thereby removing these long-standing barriers. I believe this partnership marks a sea change for the audio industry, making it not only faster and more creative for advertisers and publishers, but also smoother for all parties. to better manage the day-to-day operations of advertising campaigns.
Frequency CEO and Founder Pete Jimison commented:
“As early adopters of Wondercraft and Frequency, we know firsthand how these technologies can revolutionize audio advertising. This integration marks a significant shift in how we serve our clients. It allows us to offer unparalleled creative flexibility, dynamic advertising Precise targeting and streamlined campaign management. This is state-of-the-art technology: advertisers achieve better results, publishers enjoy higher engagement, and listeners receive more relevant ads. This is exactly the kind of innovation our industry needs. .
The partnership marks another step forward in both companies’ mission to bring millions of new brands and voices into the audio industry through creativity and workflow innovation from brands, agencies and publishers.
The variants feature is available to all Wondercraft Enterprise users today and works with the Frequency Creative Manager.
