We’ve rounded up five of our favorite website optimization tools, starting with web optimization’s all-in-one tool: Mangools.
We love Mangools because It’s versatile and just what you need when you’re pressed for time. In this post, you’ll meet four of our other favorites and get tips on how to start optimizing your website immediately.
If you want a quick overview of which website optimization tools you should start using, here are three of our favorites:
mango: Best overall performance — Mangools has five built-in tools to help you improve your SEO level. It is a versatile website optimizer suitable for beginners.
transparent mirror: Best for content optimization — Analyze your content for SEO insights and readability with this convenient, user-friendly tool.
Crazy Egg: Best for visual insights — Improve your website design with visual heat maps, surveys, screen recordings, traffic analysis and A/B testing.
Mangools: Best overall
mango This is our top pick for a few reasons.
It’s super user-friendly, packs five key tools into one website optimization tool, and won’t break your budget.
When you sign up for Mangools, you can visit:
- KW finder: The world’s easiest-to-use keyword search tool gives you all the statistics you need to choose the right short-tail and long-tail keywords.
- SERP checker: Understand the position of your website and subpages on search engine results pages (SERPs).
- SERP Watchers: Track your domain’s performance (aka ranking) with just one click.
- Link miners: Discover, analyze and evaluate backlinks to identify link building opportunities.
- Site Analyzer: Track your domain authority, page authority, citation flow, and trust flow—all the things that make search engines trust and love your site.
When we call Mangools multi-tool knives, know what we mean Web page optimization? Here’s the thing: The folks at Mangools know that the way search engines work is changing all the time. (Ahem, Google, looking at you!)
Therefore, the team is constantly improving these core tools or adding newer tools.
Some are Google SERP Simulatorwhich allows you to enter a title tag and meta description to see how the preview will look on the real SERP. besides SERP position changerwhich allows you to view your Google SERP Looks like it’s from other cities, states, and countries.
Best of all, you can start using these tools for free! Once you need to expand your keyword research, backlinks, and more, you can get started at $49 per month (billed monthly) or $29.90 per month (billed annually).
See full pricing breakdown On Mangools’ pricing page.
Clearscope: Your Best Choice for Content Optimization
There is nothing worse for your web visitors than reading copy that is full of keywords, whether we are talking about Google keywords, SEO keywords, long tail keywords, SEM keywords, Pinterest keywords, key words Word ranking, or just keywords, ubiquitous keywords.
See what I mean? the word Keywords I almost felt sick after writing that keyword sentence.
But of course, these little phrases matter. They are a core component of web content optimization. and transparent mirror Helping you control the urge for keyword content while helping you build copy that people actually want to read.
You get four key tools with Clearscope:
- Topic discovery: Look for the most popular topics in your industry, and the most valuable keywords to include in your content.
- Content optimization: Optimize as you write by including all relevant keywords, incorporating information from top sources, and paying close attention to readability levels. Optimizing your copy and content is easy with extensions for popular word processing programs like Google Docs, WordPress, and Microsoft Word.
- AI-assisted writing: Let artificial intelligence help you create the perfect outline for your own human-written content. Of course, there are also bot suggestions that you can take or leave.
- Page protection: Don’t let the fickle nature of search engines get you down. Using this tool, you will be notified of any broken content as soon as possible so you can fix it immediately.
I’ve used Clearscope on a variety of projects, and in my experience it’s easier to use than competing tools like Surfer SEO. Google Docs is my favorite writing platform, and the Google Docs + Clearscope integration is incredibly streamlined.
There’s nothing better than seeing all the keywords you need to include on the right side of the screen and seeing all the green checkmarks arranged as you weave them into your content.
The downside is that Clearscope is expensive. But in my opinion, the monthly cost is well worth it, Starting at $189 per month Includes onboarding, training and best-in-class customer service.
Crazy Egg: Best Visual Insights
Have you ever received a random message from someone who found 189 broken links on your site, pointed out the problem, and wanted to help you fix it for $500?
This person may or may not have your best interests at heart, but Crazy Eggwe absolutely Do. We don’t charge any fees to help you keep your website as user-friendly as possible.
Our suite Website optimization Tools start with our core product: website heatmaps. These heat maps show you where users click, scroll, and spend the most time on your site.
We also don’t have just one type of heat map. Over the years, we’ve listened to our users and developed five different heat maps that you can use to analyze your web traffic:
- Click on the map: See where users clicked the most on your page.
- scroll map: Visualize how far down the page a visitor scrolls before stopping.
- Confetti Map: A detailed view of a single click, with color-coded dots that segment data by traffic source, device, and other metrics.
- Overlay map: Allows you to track clicks on specific elements of your page.
- list map: Displays a report of clicks for each page element.
Cool, right?
See detailed breakdown (with screenshots!) Our website heat map page.
We also have tools that can help you Optimize your CTA pop-ups, Compare test website variations, Record user sessions On your website, check for errors Prevent customers from liking your site,etc.
There are many more.
We will continue to evolve and grow as the way users interact with the site evolves and changes.
Sign up for a 30-day free trial Try our tools.
Screaming Frog: Best for Technical SEO Audits
When conducting an on-site audit, screaming frog is a classic with an unforgettable name. I mean, really. It sticks in the memory, doesn’t it?
Screaming Frog’s SEO Spider can perform an in-depth technical SEO web audit so you don’t have to.
Screaming Frog’s SEO Spider is a desktop tool compatible with Windows, macOS, and Linux that can identify a variety of technical issues with your website. This includes:
- Look for broken links and server errors
- Easily export errors in bulk to fix or send to developers
- Audit all your redirects
- Analyze page titles and metadata
- Exact and partial duplicates found
- Generate XML sitemap
- Visualize website architecture using tree diagrams
you can arrange audit Occurs at regular intervals and automatically exports all data to your favorite spreadsheet system.
One difficulty here is that you Do One needs to be well versed in the technical aspects of SEO to use this tool. Otherwise, you’ll end up with a lot of data that you won’t know what to do with. But if you like getting into the nitty-gritty of technology, Screaming Frog is a must.
As a freemium service, you can use many basic tools for free, but you’ll need to pay an annual license fee (about $250) before using more advanced features. Check Full pricing breakdown learn more.
Google is still the largest search engine by a wide margin. Therefore, if you have a website and want it to be discovered, you must ensure that it ranks on the Google SERP.
where is this Google Search Console Google Search Console is a free tool that gives you the basic tools to monitor your presence on Google Search. It helps achieve four basic functions:
- Indexing issues: Identify crawl errors, excluded pages, and other indexing issues to ensure your content is discovered by search engines.
- Search performance insights: Collect data about your website’s clicks, impressions, and ranking position in the SERPs.
- User experience report: Learn more about mobile availability and Core network vitality Improve website speed and accessibility.
- Keyword data: See which queries drive traffic to your site and identify opportunities to rank higher in search results.
There is a small learning curve when you first link your site to Google Search Console, but you can find various videos on how to do this. Included on the Google Search Console homepage.
It was smooth sailing after that. free.
You may have noticed that different tools perform different functions. If you’re not sure which website optimization tools to use for your site, use these criteria to help you get started.
Criterion 1: Functionality
Choose a tool that suits whatever goals your website has. Is SEO ranking clearer? Better user experience? A firmer grasp of analytics? Find a tool that aligns with that goal and start there.
You might be able to use it to all Your goals, or maybe just the goals of a few. Take advantage of the free trial and money-back guarantee to see if this tool is right for your website optimization efforts.
Criterion 2: Ease of use
A good tool shouldn’t make your blood pressure spike. The best website optimization tools are intuitive and user-friendly. Look for a clean interface, helpful teaching, and an onboarding experience that makes you feel like you’re having a spa day.
Okay, that might be a bit too much to ask, but we can dream, right?
Ease of use is also evident in how seamlessly the tool integrates into your workflow. Whether you’re connecting it to Google Analytics, a CMS, or a word processing program, setup should be smooth and simple.
Avoid using tools that require hours of training or technical expertise unless you or your team feel ready, have the time and energy to take it on.
Criterion 3: Pricing and Value
Don’t drain your wallet just to optimize your website.
Many of the tools on our list have very powerful free or low-cost features. Others offer free trials or money-back guarantees. Take advantage of it all!
If you’re ready to start optimizing your web content, use one of our top tools today. Before you begin, please make sure:
- Allow plenty of time to learn the ropes of your chosen tool so you can maximize your free trial/refund period
- Know where to find tutorials/info/customer support for the tool in case you get stuck
- Track any highlights or setbacks – the more documentation you have, the easier it will be to compare tools and understand which ones are best for your future
Ready to get started? Try one or all of our top three website optimization tools today.
Sign up for Mangools for freeNo credit card required, required Clearscope demoand Try Crazy Egg free for 30 days.
A more popular website is just around the corner.
