For Meta advertisers, a lot has changed in 2024.
This is a review…
Advantage+ shopping event updates
There are several changes Advantage+ Shopping Campaign:
1. increase Conversion events other than purchases.
2. of Eligibility for special advertising categories.
3. Add Participating customers (later to become participatory audience) audience.
Manual sales activity updates
Manual sales campaigns from Advantage+ Shopping have also undergone some changes…
4. Account Scope Audience control Allows control of four specific things including age and location.
5. Add new audience. This is a huge update designed to provide more transparency for ads outside of Advantage+ Shopping.
6. Ability Arrange individual ads No need to create separate ad sets for them.
Artificial Intelligence Update
Meta has launched several AI-generated ideas renew…
7. Background.
8. Extended image and video.
9. video animation.
10. Inspired change.
and then…
11. AI generated text suggestions.
Other updates
12. The learning stage is Change to 10 optimization eventsbut then it back to 50 again. Maybe just a test?
13. chance score came and Went — is apparently back for some advertisers.
14. Scale High performance ad group No need to re-enter the learning phase.
15. The detailed positioning of advantages is Now on by default Performance goals for link clicks and landing page views.
16. Dynamic creative has been replaced go through Flexible advertising formats for some goals.
17. Meta adds advertising source functions, including Website link and discount.
18. first conversion Reporting helps eliminate useless content.
19. quick view Used to save searches and filters in Ad Manager.
20. Detailed targeting exclusions Gone.
twenty one. Automatic rule template disappearsbut then they reappear in automatic adjustment.
twenty two. Unique conversion metrics Deprecated.
23. Ability Redeem promo code Added to lead form.
twenty four. location expansion It was added to help attract potential travelers.
25. Financial products and services Replaced the credit special advertising category.
26. Add frequency controls to manual activities using the following methods: consciousness and got engaged Target.
27. A Facebook switch location Added for traffic activity.
What’s next?
That’s all. So what happens in 2025?
