3 Proven Ways to Get Relevant Backlinks
If you want to focus your link building strategy on link relevancy, here are three proven ways to build backlinks that are highly relevant to your domain.
1. Create useful, linkable resources on your website
It may sound like a no-brainer, but one of the best ways to ensure that your links are both relevant and organically earned is to make sure you share unique and authoritative content on your site that people will want to consume, share, and quote elsewhere online.
Often, brands are too concerned with keeping up with their competitors and focus all their resources on short, timely content in the hope of building engagement through trends.
While this can help you achieve a brief burst of traffic while the focus of your content remains on a hot topic, once the audience’s enthusiasm dies down, this traffic will usually taper off and you’ll then need to produce another piece to regain the same engagement. Degree – This is often an unsustainable way to create content and linkable assets for a website.
Instead, create evergreen content that’s deeper and more comprehensive.
Consider adopting the 10x content production model – This framework refers to focusing on key terms that your target audience is searching for online and creating a top ten guide or mixed media asset.
Not only does this maximize your chances of getting highly relevant backlinks and driving more traffic to your website, but it also supports a long-term link building strategy, increasing the value and engagement of your content over time. accumulate over time, rather than quickly peaking and disappearing.
2. PR link building
PR link building involves connecting with journalists who are looking for sources with expertise on the specific topics they are covering, and offering your expertise or unique perspective on a topic as a way to gain backlinks.
If you can build a relationship with a reporter or publication and give them a unique perspective on a topic that improves the quality of their copy, you may be able to build a close, long-term relationship that makes you theirs and yours. The preferred source for any further reporting related to the business area.
If you’re looking for a place to start building media connections and get involved in PR link building, BuzzSumo’s media library offers a large, diverse directory where you can find and connect with over 700,000 journalists covering niche topics .
