Calculator is an unlikely tactic used by savvy website owners to attract hundreds of thousands (and sometimes millions) of clicks from Google to their sites.
In this article, I’ll share some examples of calculators that caught my eye and show you how I found them. (And how to make one.)
key statistics
- website: Growing
- Domain Rating: 75
- Country: India
- Niche: Finance
- Calculator Organic Traffic: 3.5m
- Calculator estimated value: $128,000
The most trafficked calculator in my research was the Indian Systematic Investment Plan Calculator—commonly known as the “SIP Calculator.”
I had no idea what that was so I had to Google it. But it turns out that SIP calculator enables people to understand the returns on their mutual fund investments.
In mutual fund investing, investors pool their money into stocks, bonds, and other securities.
What’s interesting about this site is that this isn’t the only calculator they have. According to Arefs website browserthere are 216 pages in their book /calculator/ The total traffic for the father-son folder was 8.6m, not too bad.
If you’re looking for some calculator inspo, they have 77.2k calculator themed keywords you can browse.
key statistics
- website: bank interest rate network
- Domain Rating: 90
- Country: United States
- Niche: Finance
- Calculator organic traffic: 1.4m
- Calculator valuation: $1 million
If you are lucky enough to purchase a new home, one thing you may want to consider is how much you can repay each month. Solving this problem can be tricky unless you have a mortgage calculator to help you figure it out.
this /mortgage/ The subfolder has a total of 1,065 pages and a total traffic of 2.9M. Guess what’s on the first page? Mortgage Calculator.
This page drives 25.9% of the traffic within this subfolder.
key statistics
- website: percentagecalculator.net
- Domain Rating: 52
- Country: United States
- Niche: Finance
- Calculator organic traffic: 1.6m
- Calculator estimate: $44.9k
If, like me and hundreds of other SEOs, you’ve Googled “percent growth calculator” during reporting weeks over the past few years, you’ve probably come across this site.
The Percent Calculator allows you to complete basic percentage calculations such as percentage increases and decreases.
The fact that you can do it all in a spreadsheet doesn’t seem to have the slightest impact on its organic traffic. The page currently has 1.6 million organic traffic.
according to front page The report in Ahrefs shows that this is a 3-page website, and as you can see below, all traffic goes to the homepage.
key statistics
- website: Mayoclinic.org
- Domain Rating: 92
- Country: United States
- Niche: Health
- Calculator organic traffic: 456k
- Computer estimate: $106,000
Mayoclinic is one of the most famous health websites on the Internet. This is a DR 92 site with an estimated traffic value of $47.9 million.
Although its calorie calculator looks simple, it currently receives 456,000 organic traffic and has an estimated value of $106,000.
View parent traffic /deeper/ Within the subfolder, we can see that this calculator drives 41.6% of the organic traffic within the subfolder.
key statistics
- website: American Pregnancy Network
- Domain Rating: 82
- Country: United States
- Niche: Health
- Calculator organic traffic: 427k
- Calculator Estimate: $60,400
This calculator calculates your pregnancy’s due date based on your last menstrual period. This is an estimate, but it’s still a very popular page.
If we go to the parents /resource/ folder and view front page According to reports in Ahrefs, we can see that it is the most popular page, accounting for 85.4% of parent-child folder traffic.
key statistics
- website: webmd.com
- Domain Rating: 92
- Country: United States
- Niche: Health
- Calculator organic traffic: 373k
- Calculator estimate: $72.1k
Another pregnancy-themed calculator is the Ovulation Calculator. It estimates the most fertile days of the month based on the data you provide.
This calculator solves the problem by making it easier to know when you are most likely to get pregnant. It’s a little more complex than some examples and has a funky calendar display.
if we go to front page reported as /baby/ In the Father-Son folder, we can see that 18.3% of its traffic comes from the ovulation calculator page.
key statistics
- website: Intelligent Asset Network
- Domain Rating: 83
- Country: United States
- Niche: Finance
- Calculator organic traffic: 690k
- Calculator estimate: $1.1 million
Unless you live in the Cayman Islands or another tax-free location, you’ll probably want to check at some point how much of your salary goes to tax and how much of your salary you can take home.
One of the quickest ways to get a workout is with a paycheck or salary calculator. This example from Smart Asset is easy to use and provides a clear breakdown of all deductions from your salary.
if we go to /taxes/ Father and son folder, surprise, surprise—this is the most trafficked page.
But if we look closer, we can see something even more interesting about this site: they took Programmatic SEO How to build a calculator. They created salary calculators for all different states in the United States and used this strategy to drive a lot of organic traffic.
key statistics
- website: nerdwallet.com
- Domain Rating: 90
- Country: United States
- Niche: Finance
- Calculator organic traffic: 289k
- Calculator valuation: $19.3k
my colleagues Mateusz Markosevic Wrote a great article SEO for Nerdwallet Recent Strategies I highly recommend you read. So it’s no surprise to see Nerdwallet’s compound interest calculator pop up in this article’s research.
If we insert the parent /calculator/ Enter subfolder website browserof front page In the report, we can see two things.
- The compound interest calculator drives 33.7% of traffic and is the top performing page in this subfolder
- The compound interest calculator is just one of 21 calculators in this subfolder, so these calculators are most likely part of an intentional SEO strategy
I found these sites using two tools from Ahrefs: web browser and Batch Analysis 2.0.
Here’s how to re-establish it:
1. Go to web browser and enter:
inurl:calculator
Then click Search and Export 1000 URLs. Then copy all the sites and go to Batch Analysis 2.0
2. Batch Analysis 2.0 – Post your web browser Website entry Batch Analysis 2.0.
Then export the list and analyze – I highlighted the traffic column below.
If you want to find more ideas for creating your own calculator, you can research using keyword browser.
First, type “calculator” into the search bar keyword browser and click match term Report.
Then you can click to enter Clusters by parent topic Take a look at some of the key calculators people are looking for. Scroll through the results until you find a keyword that you think will work.
Ahrefs says there are 35,819 clusters – plenty of ideas to scour.
In the past, unless you were tech-savvy, you had to hire a developer to build your own calculator.
But these days, it’s as easy as asking your favorite LLM or AI coding tool like Cursor to build it for you.
this is an example calorie calculator It took me about 10 seconds using Cursor. Start with the incredibly complex prompt: “Can you make me a calorie calculator?”
I had Cursor add an Ahrefs flag as a follow-up tip, just for fun, but you get the idea. Customization is very easy.
Side note.
It may take longer to push it to the site, and depending on your setup, you may have to adjust the code to your specific requirements. But the traffic numbers and simplicity of creating these calculators make them another viable way to get organic traffic, especially if you’re in a niche like health or finance and have a well-established website.
final thoughts
When a website owner wants to increase website traffic, the answer is rarely “Let’s build a calculator!” But based on my analysis, there is plenty of traffic out there for those who take the plunge and build one.
Can it replace blog content? No, obviously not. However, if you have a niche website that could be equipped with a calculator, you may be missing out on organic traffic because you don’t have a calculator. The best part is – they’re easier and faster to build than ever before.
Have questions? let me know on LinkedIn.
