check it out, incremental attribution…
We know Meta has been testing this, and now we have the first example. Many thanks to my Robert Anthony private community Share these screenshots.
Let’s take a look…
example
If you participate in this test, you will see “Attribution Type” in your attribution settings. By default, the attribution type is rule-based attribution, which is what we usually use.
When you click Edit, you’ll see the “Incremental Attribution” option.
When selected, Meta “will automatically optimize for incremental conversions of the ad set, with the performance goal of maximizing conversions.”
what is it?
Meta previously described incremental attribution as conversions that would not have occurred if your ad had not been seen.
Advertisers often complain about inflated results perspective even click rate This will happen no matter what. Incremental attribution should help clear up this confusion. You may see fewer results, but in theory they should be of higher quality for the algorithm to learn from.
Have you taken the incremental attribution test?
