Vertical short videos are very popular. You might think TikTok is responsible, but YouTube and Instagram also have successful short-form video programs.
according to Hubspot 2024 Video Marketing Reportshort video content has a higher ROI and more engagement than any other type of video. This makes this format important and profitable for brands and content creators.
Here’s how YouTube rewards Shorts creators, and five ways to do so monetize YouTube clips.
Can you monetize Shorts on YouTube?
Yes, creators can monetize YouTube Shorts. Initially, Shorts was not included in the YouTube Partner Program (YPP), but now all video content can be monetized.
How to monetize YouTube Shorts?
- advertising sales
- income pooling
- Initial Funding Allocation
- Music fund allocation
- Creator Funding Allocation
- Fund disbursement
YouTube rewards Shorts creators through a revenue-sharing system based on the Shorts ads they display between videos on their feed.
The platform aggregates all Shorts ad revenue and then allocates a percentage to music partners and a percentage to YouTube Shorts creators. Creators are paid based on the performance of their individual videos.
Here’s a more detailed breakdown of the revenue sharing process:
1. Advertising Sales
YouTube sells advertising space to companies and displays ads between videos on the Shorts feed.
2. Income Coordination
YouTube aggregates all revenue from ads shown in the Shorts feed. The pooled revenue is then split among creators, unlike traditional YouTube videos.
3. Initial capital allocation
YouTube allocates a portion of Shorts revenue to its pool of creators and another portion to music licensing fees. If a creator uploads a video without music, all revenue associated with eligible video views goes into the creator pool.
4. Music Fund Distribution
If a creator’s content has a musical track, half of the associated YouTube Shorts funds will be used for the music and the other half will be used for the creator pool. If it has two tracks, two-thirds of the funds will be used for the music, and the remaining one-third will go to the creator pool.
5. Creator Fund Allocation
YouTube allocates creator pool funds based on the percentage of views a creator generates through their Shorts content in a given period of time. For example, if a creator receives 4% of all Shorts views, 4% of the funds in the creator pool will belong to them.
6. Fund payment
Each creator will receive 45% of the revenue. YouTube retains the remaining 55% of the Creator Pool funds.
It’s important to know that videos that violate intellectual property guidelines, such as reposting content owned by other creators and unedited clips from TV shows or movies, are not eligible for monetization.
Creators do not earn money from content that violates YouTube’s policies Advertiser-friendly content guide, Such as using inappropriate language or content that is derogatory, inflammatory or disparaging.
YouTube Shorts monetization eligibility requirements
To monetize YouTube clips, creators need to join the YouTube Partner Program.
There are two monetization levels in the YouTube Partner Program, each with different thresholds and revenue opportunities.
Fan funding pipeline
This access allows creators to sell products on YouTube. It also unlocks fan-funded features like premium channel membership, Super Comments, Super Stickers, and Super Thank You. To apply for the program, you must meet one of the following criteria:
- 500 subscribers, plus 3 public posts in the last 90 days, and 3 million active public Shorts views in the last 90 days.
- 500 subscribers and 3 public posts in the last 90 days, plus 3,000 active public view hours of long-form video in the last 12 months. This does not count hours of Shorts, live streams, ad campaigns, private videos, unlisted videos, or deleted videos.
Advertising revenue and fan funding pipeline
In addition to fan funding, creators can earn advertising revenue (including revenue from YouTube Shorts) and revenue from YouTube Premium subscribers. To apply for this program, you must meet one of the following criteria:
- 1,000 subscribers, plus 10 million public Shorts views in the last 90 days.
- Long video had 1,000 subscribers and 4,000 public views in the last 365 days
Once you meet one of these thresholds, you can apply to join YouTube’s Partner Program. YouTube will review your channel and determine your eligibility, a process that usually takes about a month.
Other eligibility requirements for the program include:
- The channel must follow all YouTube channel monetization policy.
- Creators must live in nation Where the program is available.
- Creators’ channels cannot be subject to any active community guidelines.
- This channel must have two-step verification turned on and advanced features enabled.
- The creator must own or obtain Advertising Alliance account.
How to start monetizing YouTube Shorts
Once accepted into the YouTube Partner Program, you’ll need to accept the Shorts monetization module to start earning money. How to turn it on:
- Sign in to YouTube Studio.
- Select Earn from the menu on the left.
- Accepts Shorts monetization modules.
Please accept the Basic Terms Module if you have not already done so.
Average earnings from YouTube Shorts
YouTube launched the Shorts advertising revenue sharing model in February 2023 to simplify the music licensing process and allow creators to earn more money on the platform.
Various reports claim that YouTube Shorts have much lower revenue per thousand (RPM) or revenue per 1,000 views compared to long-form videos. On average, creators earn between 1 cent and 6 cents per RPM. By comparison, YouTube creators who create long-form videos typically earn between $1 and $30 per minute.
The following examples show how YouTube Shorts can generate revenue for brands or creators:
- You uploaded a Shorts video in the United States and the Shorts video received 1 million views in one month.
- Videos uploaded by U.S. revenue-generating creators were viewed a total of 400 million times on Shorts that month, and YouTube earned $200,000 from ads that appeared in Shorts feeds.
- Of the monetized Shorts viewed, 30% used no music, 30% used one music track, and 40% used two music tracks.
- YouTube allocates money to the Creator Fund based on the number of views of each short video. In this example, the views are evenly distributed across all Shorts. YouTube will distribute:
- 100% of the revenue earned from no music videos goes to the Creator Fund
- 50% of the revenue earned from videos using a track goes to the Creator Fund
- 33% of revenue earned from videos using two tracks goes to the Creator Fund
In this case, YouTube allocated $116,400 to the creator pool and the remainder to the music licensing fund.
- Your hundreds of views account for 0.25% of the total YouTube Shorts monetized views for the month, so your Creator Fund share is $116,400 x 0.0025 = $291.
- YouTube will pay you 45% of the Creator Pool revenue share, which is $130.95.
YouTube Creator Evaluate revenue using revenue per thousand impressions (RPM). In this case your RPM would be 13 cents, or $131.85 / 1,000.
Other ways to make money with YouTube clips
- Selling Subscription Memberships
- Earn money from live streaming
- Selling goods and products
- Join affiliate program
- Secure paid brand partnerships
While participating in the YouTube Partner Program is the only way to earn advertising revenue through Shorts, it’s not the only way for Shorts creators to make money. Here is a list of money making ideas.
Selling Subscription Memberships
Once you activate your YouTube channel membership, you can charge a monthly fee in exchange for perks like exclusive content, live chat, badges, and emoticons. To activate your channel membership, log in to YouTube Studio, click “Earn,” then visit the “Memberships” tab.
Earn money from live streaming
YouTube allows creators to monetize live streams using Super Chat and Super Stickers, where fans can pay to send highlighted messages or animated stickers in live chats.
Selling goods and products
Creators and brands can make money in the following ways selling goods Online. You can sell branded merchandise (such as clothing with your image, logo, or favorite catchphrase) or launch a product line related to your specific content niche. Brands can use YouTube to build product video and promote new products.
Creators usually sell their products through e-commerce platforms, e.g. Shopping and continue to create and publish engaging content on YouTube to build brand loyaltyreach new audiences and promote their products.
Join affiliate program
The affiliate program pays creators revenue related to clicks on links hosted on the creator’s YouTube channel or other platforms. For example, Shopify Affiliate Program Partner with educators, influencers, and content creators to teach entrepreneurship to your audience.
Secure paid brand partnerships
brand partners is another way to monetize video. Instead of having YouTube sell ad space on your behalf, you interact directly with brands to negotiate sponsorship deals.
generally, Brands pay creators Record and post product reviews, endorsements, or other types of content. If you’re interested in getting paid partnerships, you can develop a creator website, contact brands directly, or join Influencer platform Help brands find and connect with you.
YouTube Shorts Monetization FAQ
How much money can I make from 1,000 views on YouTube Shorts?
There is no set amount to earn from 1,000 views on YouTube Shorts as it depends on factors such as location, advertising and engagement. However, creators report that the average RPM for YouTube Shorts ranges from 1 cent to 6 cents.
How much does YouTube Shorts cost for 1 million views?
Based on the above averages, 1 million views on YouTube Shorts will earn you between $10 and $60.
Do you need 1,000 subscribers to monetize YouTube Shorts?
In order to monetize YouTube Shorts, you need at least 500 subscribers and 3 active public uploads in the past 90 days, plus 3,000 active public view hours or 3 million active public Shorts views , to be eligible for the expanded version. YouTube Partner Program. You need 1,000 subscribers and 4,000 watch hours or 10 million valid public Shorts views to get full YouTube Partner Program benefits, which include revenue share from advertising and YouTube Premium.
