Influencer marketing is more important than ever, and we don’t see it slowing down anytime soon. Are you ready to take a closer look at the best influencer marketing blogs to help you understand the ins and outs of this key marketing style? This is our favorite.
1. Sean Buck
Sean Buck is a digital marketing expert with particularly strong skills in influencer marketing. On his blog you will find the entire section Focus on influencer marketing From every angle.
What we like: If you’re new to influencer marketing, Shane Barker’s blog is a great place to start gaining the knowledge you need to succeed. Buck publishes content from both the influencer side and the brand side. So if you want yes An influential man who has a guide how to become a. On the other hand, if you want to use influencers to increase brand awareness, he has a lot of articles on that as well. These blog posts are fun to read (always a plus!), easy to understand, and informative. You can also find tons of templates like media kit and other free resources to help you get started.
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2. Influence
Upfluence is an influencer marketing platform that helps brands collaborate with influencers. It offers tools ranging from influencer outreach to performance tracking, and it has A well maintained blog.
What we like: The Upfluence Blog provides the latest guidance to help you understand all the benefits and confusion of influencer marketing. Whether you’re new to the whole world of influencer marketing or consider yourself a seasoned pro, you’ll find relevant and timely content here. Learn the basics e.g. How to connect with influencers for the first time. Improve your influencer marketing capabilities with tips to reach (and exceed!) average participation rate on various social media platforms. find out How product seeding works and whether it’s a good fit for your brand. Upfluence is also the premier place to stay informed about the rapidly changing laws, prohibitions, and policies that could shake up the world of influencer marketing.
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3. Influencer Marketing Hub
Influential Marketing Center is an online resource for brands, agencies and influencers. It helps all of the above parties navigate the influencer marketing industry. You’ll find resources like platform reviews, educational articles, and a revenue calculator all in a fun, blog-like interface.
What we like: Our favorite resources on Influencer Marketing Hub are the calculators and generators. You’ll find everything from email signatures and Instagram hashtag generators to sponsored posts and YouTube earnings calculators. The tools aren’t just provided without explanation, either. Instead, they are expressed in long, informative blogs that accurately explain Why You need this tool and how use it to drive conversions. This is great for beginners, intermediate influencer marketers, and even more advanced influencer marketers. We also appreciate the Influencer Marketing Center’s commitment to thoroughly examining the various agencies and platforms you may be working with. If you need help making these decisions, this blog is for you.
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4. Women in Influencer Marketing
If you’re a woman in the influencer marketing space, Women Influencer Marketing (WIIM) is where you can find support. Some parts of the site are newer than others, but WIIM seems to be growing. Even though it is not updated regularly, Female Influencer Marketing Blog It is a treasure trove of valuable information.
What we like: In the world of influencer marketing, it’s hard to find a lot of resources from a female perspective. Women in Influencer Marketing offers blogs on a variety of topics, from pay transparency to spotlight Famous female influencers. If you look beyond the blog, you’ll actually find another gem: Women in Influencer Marketing On-site education courses. Unlike blogs, these events yes current. If you’re willing to spend about $20, you can purchase courses from a comprehensive library of past events. There is one Influencer Marketing Omni Channel StrategyOne up Contractual law points for working with influencersand one on Networking in a virtual forward world. If you register as a WIIM member, you can also watch these courses for free.
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5. Shelf
The Shelf is a digital marketing agency that connects brands with influencers and manages those relationships. Like many influencer marketing agencies, Bookshelf has a blog. Well, The Shelf calls it an “Insights” page, but it’s a blog full of informative articles.
What we like: As you can see from the screenshot above, The Shelf is anything but another dull, grayscale marketing website. It’s colorful both visually and in the content you get, and its modern style is reflected in the articles. Some of our favorite pieces are those that introduce brands to the strengths and characteristics of different generations, e.g. Meet Generation Z and Meet Generation Alpha pieces. You need to know the ins and outs of these generations if you want to hire them as an influencer, that’s for sure! The writing is engaging and interesting – if you don’t have time to read a bunch of posts, some have quick podcast-style audio recaps.
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6. Tracker
Traackr is one of the most famous influencer marketing platforms. It helps brands discover influencers to collaborate with and manage subsequent marketing campaigns. Trakl’s Influential Marketing Blog Offering everything from analysis of current events (hello, TikTok ban!) to lists of top influencers in every imaginable category.
What we like: There’s a lot to love on the Traackr blog. All content is sorted into easy-to-navigate categories—Traackr’s Trends, Success Stories, Top Influencers, How-Tos, and more. You’ll find influencers following in industries such as fashion, cooking, food and drink, and cleaning. You’ll also find detailed insights into Traackr’s work with top brands like Lipton, L’Oréal, and Samsung. There’s also a wealth of data broken down into manageable pieces, such as the annual U.S. Influencer Marketing Report and Impact Status Report. The depth and breadth of information stored on this site is outstanding and will be extremely valuable to anyone in the influencer industry.
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7. Budding Social Network
Sprout Social is not an influencer marketing agency, but it yes Social media scheduling tool. Because of this, Sprout Community Blog Tips for influencer marketing that are both relevant and helpful.
What we like: On the Sprout Social blog, you can find a variety of tactical information and influencer marketing tips from a social media marketing perspective. You’ll get everything from case studies on brands like Crayola to in-depth hashtags analyze Detailed guides to YouTube and Meta, e.g. Review your social media accounts. There are also some more focused posts such as 7-Week Influencer Marketing Strategy Template And this Influencer Marketing Directory. Every article we find on the Sprout Social blog contains actionable tips and resources to help you succeed in your influencer marketing efforts.
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8. Grinning
Grin is (yet another) influencer marketing platform that helps e-commerce brands manage influencer relationships. Like any good SaaS/B2B tool, it has active blog.
What we like: We really appreciate the Grin Blog’s focus on data-backed posts that read more like weird and interesting BuzzFeed lists than marketing articles. You will find many works titled like this 12 Influencer Marketing Myths Debunked and 15 Instagram Story Ideas Worth Trying in 2024. The blog also has tons of long-form how-to guides, pop culture-driven posts on meeting influencers, and templates for recruiting and retaining influencers as a brand. There’s also an influencer-centric angle, and there’s a ton of information on how to yes Influencers and looking for brands to work with.
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