Open the treasure chest of the marketing staff, you will see a lot of data.
How to choose valuable gold in many worthless pyrite? How do artificial intelligence help you find gold?
Dana Detomo Based on the experience of KICK POINT PLAYBOOK founder and chief lecturer who provided online marketing training, she has some ideas. She recently shared her opinion on the website CMI 2025 content and marketing trend event.
Watch Dana how to make full use of Google Analytics 4. AI tools and all other data, or read the text records after the editor.
The fact that accepting data is not perfect
Let’s talk about data. We have never had such experience. We have Google Analytics 4 and various other data we can provide Evaluate on our websiteEssence We have our CRM. All these artificial intelligence information have been thrown to us. We have a lot of data.
Unfortunately, the accuracy of the data has never been so low.
Market analysis data is wrong. Can it be repaired? No, why? Because people use advertising interceptors. There are various reasons, they all mean that your analysis is indeed inaccurate.
I really hope that you will accept it from your heart, and the analysis will never be perfect. On the contrary, using what you have.
Know this Google search console data In terms of display quantity or clicks or quantity, it will not be 100% accurate. But in terms of direction, it is more or less useful. Don’t pay attention to numbers; look at the trend.
Evaluation page is normal operation
Do you match Search intentionIntersection This is a tricky issue. People will look at the search intent and think: “Well, I think I have a lot of traffic here. I don’t want to see too far behind the scenes and decide whether the search intention is not good, because if I better match the search intention, I may reduce it will reduce The visit to the website will look bad in my report.
However, do you rather have 500 visits that are more likely to be converted, rather than 10,000 visitors who will not be converted? Matching search intentions are crucial. You can use GA4 and AI to better match the search intent.
If you have been engaged in software development, you may be familiar with “Work to be completed“”. The page has a specific job. The role of contacting the page is to make people contact you. The role of the privacy policy page is to ensure that you meet the legal requirements.
If people log in to your privacy policy page in some way, will you expect them to change? Won’t. No.
Therefore, understand the role of the login page.
Then, inquire about whether the visitor (search) on the (search) of the visitor is consistent with the operation of the page. If not, do you need a new page, or you only need to repair the existing page?
This is where artificial intelligence really plays a role, because it can easily identify new opportunities. I really like it ClaudeEssence I haven’t done anything in large scale. I have a page text file on our website, and then I enter Google Search Console and ask it to provide me with to provide people to guide people to visit all the inquiries on this page within the past 16 months. This is the largest amount of data extracted from the Google Search Console interface.
I checked which query on this page. You may have the opportunity to rank these phrases, because if your page is not completely related to the term, Google will really try to find out what should be for them. These may be good content opportunities, because the existing content may not be able to serve them well.
Then, I asked Claude this question: “Can you find any inquiries that this page has not been satisfied with? If so, what new content should I create to meet these queries?
After Claude returned, a gap analyzed, and determined that some of the very exciting works we should write on our website. The next question I raised to Claude is: “Now, I hope you will add all the impression and tell me what impression is most likely.”
Pay attention to the visiting journey of visiting GA4
What is the user journey from the landing page? If the landing page looks good, but it may not be a place for people to change, where can they go? I encourage you to explore the path in Google Analytics 4 (GA4).
View the “session start” of the incident. What is the path of this page? Where will they go next? You can continue to click on these (options) until you reach the place where the visitor will arrive. You can also analyze paths from the end.
If you look at the gap between the landing page and the high value page, you can find an opportunity. People started from this page; they clicked here, but did not continue. How to bring people from point A to point B?
Understand how visitors are involved
Do you know how users use your website?
I refer to not only page views. I mean to see other indicators to tell you whether the user’s experience on your website is good. You may have used the jump rate in Google’s general analysis. This is not a good measure. GA4 has a new indicator called participation rate. When the user executes at least one of the following things, the session will participate:
- Make your website in the event label at least 10 seconds
- Visit the second page of the website
- There is a key event
This is why it is important to ensure that your key event records are related to your website goals. Checking the participation rate can indeed help you understand whether people interact with your content in the way you want. Users’ behavior also outlines the quality of traffic. You can identify bad traffic by viewing the low source of participation.
The participation rate cannot explain all. We often measure content consumption to tell us what content is attractive. This is the secret of the Google tracking code manager. This is also a WordPress plug -inEssence How long does it take to obtain the content and measure the content. If the user stays enough for a long time to view the content and roll to the bottom of the content, the content will be consumed. It provides a starting point (understanding) what needs to be improved to ensure that people read all the content on the page.
However, please remember that the content is not just writing text. video It has never been so popular. You should record content consumption according to people watching your videos. We often see people who watch 90% of the film (content consumption).
Then, through the content consumption rate between the text and the film, you can see what is more attractive to the audience. Is it better to tell the audience, or can the film more tell? Now, you know what you need to think about when creating more content.
Use artificial intelligence analysis data to find opportunities
What new content opportunities should you seek?
Select the artificial intelligence tool you choose. Provide it with everything you have, from content assets to keywords and audience research. Then, provide it with effect materials from GA4, Google Search Console, CRM, etc.
Through the entire website and content assets in the brain, it can establish a connection between efficiency data and page content. Then you can ask it to help you make better content decisions, such as:
- “This is our performance data from GA4. This is what we say in Google Search Console. What content can we have satisfied these search and queries?
- “What are good performance in searching and social?”
- “According to this research, what is missing?”
- “What content can bring high value sales well?”
The last question is the source of CRM data.
For example, people fill in a form, do you know how they get the form, but do you know the actual value of the sales of the sales? This may take months or years, depending on the field. By combining GA4 and CRM data, you can say: “The advertising activity actually brings the value of X dollar.”
You can enter your artificial intelligence brain in this information, and then say, “Tell us what content is the best performance in promoting high -value sales.” Then, you can ask: “Now you know what content has brought high value sales; What do you think are high value for our business?
It can identify these opportunities and help you prioritize the place where you make money in 2025.
Make full use of GA4
In 2025, what else should you start tracking in GA4?
Tracking image views. I recorded every image viewed on our website. I can record the rolling depth of 25%, 50%, 75%, etc. I know where people feel bored and stop reading our blog articles. This is a very useful way to optimize content.
I also recommend using the audience in GA4. I like to use the audience for a variety of different contents, such as the location or page people who have participated. For example, I often use it to understand the audience and exclude people who have seen professional pages. They may not buy things; they just want a job.
However, the most important thing is to ensure that you establish insights in GA4. On the homepage of GA4, roll down to the bottom of the page, and then click “Create self -order solution”.
You can set alarm for non -natural traffic or no conversion to understand whether there is a problem. What you do not want to happen is something terrible, and it is not until you find out the report of the next month.
Selected relevant content:
The cover picture is provided by Joseph Kalinowski/Content Marketing Research Institute
