challenge
Life Flower approached Intero Digital to reclaim visibility after national directories began dominating local search engine results pages (SERPs). Traditional word-of-mouth marketing no longer scales, and increased competition further threatens its share of the growing market. Flowers of Life needed a strategy to strengthen its online presence and attract customers before turning to larger catalogs or competing dispensaries.
action taken
Intero Digital has crafted a targeted approach to SEO that focuses on aggressive rankings and competitive displacement strategies, placing Lives above local and national competitors, including industry-specific directories.
Includes key actions:
- Keyword optimization: pass
1,200% since November 2019 five years later. - Content expansion: Build landing pages for each product
type (e.g., medicinal vs. recreational) and category (e.g.,
vapes, flowers, prerolls). - Competitive SEO strategies: implementation strategy
Displacing competitors at the local and national levels. - Programmatic SEO: Dynamically optimized products
Pages with automatic titles, metadata, schema and
More so that Flower of Life can capture search interest
Product launch.
strategic advice
By analyzing consumer behavior in Denver’s unique market and other mature cannabis markets, digitally tailored content can be aligned with the purchasing intent of the highest converting users. We help Flowers of Life differentiate themselves with a unique value proposition, drive conversions directly on their website, and capture a greater share of revenue with every purchase.
result
- Keyword rankings increased by 1200%: five years of high visibility.
- Organic search is the primary channel: Organic search is now the primary source of purchases and brand introductions.
- Increase in user lifetime value: Users who come through organic channels with LifeFlower have a lifetime value that is 62% higher than those without organic channels.
- Business Expansion: Flowers of Life has grown from a single location dispensary to a program with competing dispensaries.
Main points
Intero Digital’s SEO expertise enables Outmaneuver’s locally and nationally competing Life Flower Dispensary to achieve unprecedented growth in visibility and revenue. Through our collaborative approach, Life Flower transformed from a small local dispensary to a rapidly growing cannabis brand in Denver that is poised for further expansion and acquisition.
What does this mean for our happy customers?
Life Flower’s partnership with Intero Digital has resulted in exponential growth and solidified its position as a key player in the Denver cannabis market. By trusting our strategic SEO approach, Life Flower has increased its business in its market and established a solid foundation for future expansion and demonstrated long-term success in a competitive industry.
