If you are already using UTM tracking links, this check will cost about 2 minutes Landing page URL Your Google business information page or page (I hope you are because they are useful). If you do not use tracking URL, you can set one within a few minutes, and then perform a quick check within one or two weeks (as described below).
If you are not sure why or how to set up a tracking link for Google Business Profile Page (or any other content), please sign Claire Carlile’s excellent and easy -to -follow guideOr adjust the following URL, then paste it to the “website” field of your GBP page:
If you use the homepage as a landing page URL: https://yourwebsiteurlgoeshere.com/Intersection
If you use the “location” page as the login page URL: https://yourwebsiteUrlgoeShere.com/yourLocationPageGoeShere/Intersection
Back to my main point. If you have finished and have been installed with Google search console (The most important thing is), You can quickly find an answer to a simple question: How many people find your mobile devices and desktop on the local map?
As far as I know, the continuous Google Analytics will not tell you. Of course, you can see that the percentage of traffic is mobile devices and desktops, but (A) You will not see your frequency Appear (Whether you get a click), (b) It will not display it to you Only those who find your Google business information pageEssence In other words, you just want to know how Google reflects people.
This is what I got from the perspective of Various customers Search for data from the consoleThe On mobile devices, searching the impression is much lower than on the desktop, but the click -through rate on the mobile phone is much higher than the click -through rate on the desktop. Generally speakingEssence In other words, your GBP is unlikely to appear in a mobile search device, but if this is true, you are more likely to get from trading. Of course, that’s Just based on what I see, ymmv.
The table I pointed looks like this:
Look at its inverted. You may think that the higher impression (visible) of desktop search has obtained more clicks in total, and the clicks of pounds are higher. But this is not the case. I can’t see this type One Time, but about 85 %.
How do you check your Mobile life signs of GBP page?
- Log in to google search console
- go”Performance“(Or” search results “, then” performance “).
- Select the date of the date for at least a few months. I like 16 or 3 months.
- Click “Add Filter”, select “Page”, and then enter “GMB” under “Containing URL”. This will show you a click and search impression (view) Your Google business configuration file is the opposite of what you get in organic search results.
- Click the “Device” tab (bottom right).
That’s it. This is the way you see on mobile devices and desktops (flat computers).
I like to do the sixth step, that is Subtract all the name search volume. Why? Because if I am ACME Electrical, I want to see the eyeballs and clicks I got from those people on the map from the map No I already know me instead of recommending me from my friends or relatives to search for “Acme Electrical” with Google. Check your mobile phone number on your GBP page No Make brand search in the mix, click “Add Filter” -> “Query” -> “Inquiry does not include”, and then enter the word or phrase of your business (for example, “ACME”, “AAA”, “AAA” “,” Sanford & Son, “,” Sanford & Son, “” ETC.)
Now you have determined the mobile magic of Google’s business data, how do you deal with this information? For beginners, some things:
1. Make sure that the specific page GBP clicks login is very easy to browse, informators, not also Load slowly. As far as our goals are concerned, the rest of your website is nothing to do with a pile of bird dung. If you only ensure that the GBP login page is stable, and PersuasiveYour business time is long enough to handle the rest of this website.
2. On your pound login page, you are annoying Service area yes. Such as: above or below it. Moving clicks are more likely to approach, and they are more likely to hurry (or have a attention span similar to GNAT), so they may pay special attention to the travel distance (you or your travel distance). In addition, I found that your service area splashed on your website It’s just suitable for rankingGoogle map and organic map.
3. Execute Google Map Spam examination On your phone. A specific search word on mobile devices is better than your spam competitor may shrink from you. Put down a corner If appropriate.
4. Make sure your landing page you use on the GBP page (Whether it is your homepage or location page) yes Load your customers’ best commentsEssence Why? Because it is frustrating to read Google on your mobile phone. You can’t assume that most of you find you on the local map and click on your website’s mobile clicks, you will see your best Google comment (or even any of your Google reviews). Make sure everyone hear the biggest hot song. You can simply copy the comment and paste it on the page. (I like to linked back to the original comment, so people know that my customers need to make up for it.)
Before doing anything, please get the facts. I may sound more tricky than before, but you will find that this is a easy lift.
what to do your The GBP number looks like the number on the mobile device and the desktop? What conclusions did you come to? Is it difficult to set or access the data? Post a comment!
