Seven audio of German podcast marketers and production companies, Axel Springer Audio, Audio Alliance, ACAST, Studio Bummens, IQ DIGITAL and Mitvergnügen published “White Paper: Audio Poster” to Start, which can be carefully studied. Compared, audio podcasts. From flexible use and effective distribution to cost-effective production-audio podcasts are still unparalleled!
The strong growth of audio podcasts continues. In addition to only audio podcasts, the trend of video podcasts has been rising for several months in the market. However, for all podcasts, this trend is not equally wise and beneficial … Therefore, it is time to see the many advantages of audio podcasts!
The argument of 5 audio podcasts:
Audio podcasts enjoy the freedom of distribution of the absolute platform! The dispersed distribution of audio podcasts through RSS Feed allows podcast hosts to enable extensive audiences to access its content without being limited by the economic conditions or technical specifications of the personal technology platform.
In terms of monetization, audio podcast score pointsCompared with YouTube, audio podcasts provide higher monetization opportunities. On the other hand, video podcasts are facing huge profit obstacles. Unlike audio, they cannot play independently through the advertising server. The control lies in the closed platform, that is, the so -called “wall gardens” such as Spotify, YouTube or Tiktok, so you can access the control advertising list, advertising format and price. The structure of these wall gardens also makes the scope of reservations more difficult, because advertising customers must place different advertisements for YouTube, Spotify and RSS.
The score of audio podcasts is impressive and is a real contextual person! Their hearing rate is 150 % higher than video podcasts. Although among all genre, audio podcasts have reached an average of more than 80 %, the video speed of video podcasts on platforms such as YouTube is only 33 %. The reason for this is that podcasts can also consume on the side, such as when driving at home.
Audio players create a particularly intimate atmosphere! If there is no camera and carefully made, the respondents can express themselves in a more natural and informal way. This strengthens the authenticity and trust of the audience, and has led to a script -free dialogue that seems to be approachable.
Audio podcasts are lean and independent of production! They need the smallest technology and time. In contrast, video podcasts need to carefully design studio settings and extensive equipment. Copyright issues, the foundability of the video format, and the observance of the rhythm of conventional publishing have also brought other challenges. The video content also requires higher bandwidth, which requires additional costs.
Conclusion: There are some podcasts that provide additional value for the content, such as interviewers in the studio. The video layer may also be a good marketing tool that has attracted attention on social media. However, podcasts should carefully consider whether the positive impact of switching to video podcasts exceeds the challenges and negative effects!
