Last year, we wrote about about What will I expect when starting linkedin communication in 2024Just like Planet emission communication Mainable podcastEssence Many changes have taken place since then. Some things are better than expected, and some things are flat. Linkedin has released some updates in the process.
Therefore, if you are considering launching LinkedIn news communication in 2025, or want to know if it is still worth it-this is what you need to know.
Short answer: This depends on what you want.
If your goal is to build Brand visibility, triggering dialogue and developing on LinkedInThen-it is still a reliable tool. LinkedIn continues to push the news and communication into people’s contributions. If your listener is active on the platform, you can establish a list of reservations Compared with conventional email communication, you need to be fast.
But if you want Have your listener, collect emails, and fully control how you come into contact with peopleLinkedin is still not the best choice. Your subscription is linkedin, not you. If LinkedIn once changed its algorithm (maybe), your influence may be hit overnight.
If you are fine Play through the LinkedIn rulesNews and communication may be a good way to attract more people. However, if you want more control, matching it with your email list is a more wise and long -term game.
Linkedin has made some adjustments, but the core experience is still the same. Here are some key updates:
Better discovery tool -Linkedin now shows that news communication is more frequent to the search results, making it easier for new people to find your news communication.
More customized options -The now, you can adjust the layout and brand to add some brands to match your style.
Automatically follow the stronger -S when someone subscribes to your news communication, they will automatically follow your LinkedIn page (help visibility).
There is still no email visit -If you want LinkedIn, you will eventually let you export the e -mail of the booking household … No.
exist PlanetWe launched a LinkedIn communication last year to see if it can help our podcasts grow the audience. Maintenance .fmEssence This is what we discovered:
✔️ We get new audiences -In some reservations have indeed checked the podcast, this is a victory.
✔️ Easy to grow -Linkedin automatically invites your connection subscription, so we quickly get a lot of followers.
✔️ More posts -Newsletter posts often get more like and comments than conventional LinkedIn posts.
Bleak No email control -We we cannot follow up the reservations other than LinkedIn.
Bleak Limited analysis -The insight is not detailed enough to tell us how many readers have actually become listeners.
Bleak Time investment -This, designing and publishing efforts, the return is not great.
If you want to start (or continue to run) in 2025, the participation is the key. Otherwise, this is another post lost in the contribution. Here are several ways to read, comment and return more methods:
Most people will not read every word of your news and communication, so ScannedEssence use:
Bleak Bullet point (Like this!)
Bleak Short paragraph
Bleak Bold text For key points
People roll browse common, enterprise content. More Human and dialogue The better you. Share stories, opinions, and even failure courses. Readers with real experience, not just “expert advice”.
When someone subscribes to your news and communication, they are now Follow your page automatically -So, make sure your LinkedIn page is active and fascinating. More followers = more touches.
Do not let the LINKEDIN algorithm determine your influence. Share your news communication:
- exist Your website (For example, “Read our latest issue on LinkedIn”)
- exist Your email signature
- exist Other social media posts
- exist Related LinkedIn group (If it makes sense to the audience)
Every news and communication should guide your audience What to do nextThe
- Comments with their ideas
- Visit your website or listen to podcasts
- Share with their network
- Click the link to learn more
Make it simple and clear -Fono, people will only roll.
If you are considering, ask yourself:
- Is my audience active on LinkedIn? If so, news and communication may be a good way to contact them.
- I want to control my email list? If so, then the separate LinkedIn is not enough-you need another email platform.
- Do I have time to create consistent high -quality content? If not, LinkedIn communication may only be another thing in your list of things to do, and these messages cannot get the results you want.
If you decide to do it, this will help:
Bleak Keep short and valuable -Woth no one wants to get 1,500 words of communication in its LinkedIn summary. At this point.
Bleak Use powerful visual effects -The posts with images or graphics tend to perform better.
Bleak There is a clear CTA -Ch tell readers what you want to do next (visit your website, listen to podcasts, download some content, etc.).
Bleak Promote it elsewhere -Do just rely on LinkedIn’s algorithm. Share your news communication on other social channels and your website.
For us, LinkedIn Communication Not a person who changes the rules of the game. It helps to increase our popularity on LinkedIn, but it does not replace the needs of our own email lists or other marketing work.
Linkedin communication It can still be a good tool In 2025, but they are not a magic bullet. The key is to use them Strategically -Eo part of the larger marketing plan, not the whole thing.
Are you running LinkedIn communication? What is effective (or no effect)? Let’s comment in the comments.
