Who uses X (Twitter) the most? You need to know 5 shocking insights! | From Digigenhub | February 2025

X (used to Twitter) is changing rapidly.
Different age groups use it in different ways.
This is what you need to know!

Read a complete study here.

X is The most popular among young people aged 25-34 (36.6 %).
this The second largest group is 18-24 years old (34.2 %).
Older users (50+) can only make up for 7 % General audience.

Why is this important? Corporate young people You will find a good place for X marketing. Older users are Not too active But still participate in the news.

• Gen Z (18-24 years old) -Is they like the cause, trend and short videos.
• Millennial generation (25-40 years old) -Irdies to focus on news, politics and discussion.
• Gen X (41-56 years) -Is use it for business updates and networks.
• The first generation of the baby (over 57 years old) -I read the news, but posting less.

Young users Participate in moreAnd getting older Categorize contentEssence Knowing this helps the brand target the right audience.

X is Unlike Twitter It’s over.

• Young users like new features (Subscribe to, shopping, payment).
• Older users prefer the old Twitter Quick news update.
• The platform is becoming one Super applicationBut not everyone is very happy.

I find more insights here.