It’s fun to beat new “Services” page And see the quick results, because most of the time it doesn’t work this way. More commonly, you need to make more grunts in the new page before it can help you Production Organic rankings, Google map rankings and customers.
As usual, your process is important to all marble. I can summarize Basic Process: Make your new page hard to miss Google, make it hard to fire possible customers, study results from multiple angles over time, and improve pages over time. If you delete it, you will create another small (or large) local visibility source, which makes you not depend on Picky Google Maps results, and (parochial) helps you perform better on the map.
How did you do it? Here is a 30-point list of what you should do after writing, building and roughly optimizing a new “Service” page. Not all of these points apply to every situation, but most will.
Steps taken immediately after building the Services page (if you didn’t do it during the initial build process):
1. Link to all related other “Service” or “Product” page.
2. Link to all related “locations” or “City“Page.
3. Link to it in the footer link. even though There are 117 other links there.
4. If possible, add it to the main menu. (If you have a large number of “service” pages and other pages and are using WordPress, I don’t recommend it Maximum Mega Menu High enough. )
5. Links on all relevant FAQs on your website.
6. Mining via Google Search Console For pages that have already ranked as the term “You want this new page” and add links on those pages to the new page.
7. Link to it in related blog posts (if any), especially in Posts that have been obtained with some search visibility or traffic.
8. Link to related photos (on your other pages). That is, if people click on a given photo of a given service or product, they end up appearing on the page you just created. (If you are using WordPress, just search for keywords related to the service page you just created and photos related to the new page.)
9. Search your website to mention unlinked for the service and link it to a new page.
10. Double-check its title tags and make sure you have used several high priority search terms. Don’t worry It’s been too long, don’t work hard What are these terms. If in doubt, please abide by your intuition, your knowledge of customers and markets, and What does the “Query” report in Google Search Console tell you. You can modify the title tag later, which probably should be done. If your wheels are spinning and you don’t know what should be in the title tag Free AI Tools with AHREFS Enter the first gear.
11. Add your service area to it. List all cities and towns where you consider priorities.
12. Check it on your phone. Just make sure it is navigable, all important main menu links are displayed, important links are easy to click, and don’t look like nearby cats.
13. Check its loading time. Don’t hang up all suggestions. When I keep telling my clients (as I will cover in my post at some point), the quick pages aren’t as helpful as you might think. Delete or shrink the giant photo, remove the slider, Cut your plug-in Minimum, and call it a day.
14. Submit index In the Google Search Console.
15. Add the service as “Serve“On your Google Business Profile page. Can help with your Google Maps visibility term visibility.
16. 301 Redefine any underperforming old version (or blog post) of the page you just created.
17. Looking for an existing backlink you can point to this page. Assume you Donate to local charities Some time ago, and got a link to the home page, assuming your home page is not bad on the link. Consider asking the organization to link to a new Services page. Sometimes it’s easy.
18. Copy and paste customer comments On it. If possible, get a feature review from the customer That service From you. Include a link back to where the customer posted a comment so potential customers can read the original content and know it is not lab-grown meat.
19. Add related photos Regarding this. If necessary, take, create or purchase these photos.
20. Embed related videos On the above, if applicable. Create them if necessary. Effective types of videos include the types of videos you have done, case studies, and the FAQs you have introduced.
21. Link to it in the description of any relevant videos you have on YouTube.
twenty two. Create its derivative page.
23. Convert it to another language (you, your employees or customers talk to customers) and add the translated version to your website. Optimization results page The main language version of the page was performed in the same way.
24. Set up mouse streams or similar video copy tools and study visitors’ behavior on the page.
The steps take 2-6 months later:
25. Research page again in Google Search Console. Make sure it has been indexed. Filter the Query report to see what impression (perhaps click) of the spots you get.
26. Check Google Maps results for competitors ranked for this semester. Report any spammers.
27. Look for more opportunities to add internal links to new pages. Never stop doing this.
28. If possible, expand the page. Add service options (such as after get off work), additional services, FAQs, comments, photos, videos, and links to other related pages. Where appropriate, obtain that or other content from content that is not performing well on your website with relevant pages or videos.
29. Get a few New backlink If possible.
30. Check your Google business profile page to see if Google has it Add it automatically As a “service”. Even if you manually add the service yourself, approving Google’s automatic search may help you pop up three packs of these search terms or similar search terms. Apparently, Google has tilted in this direction. Anyway, if you don’t have Google, adjust your H1 tag to focus on your big currency terminology. I found Google tends to scratch H1 instead of title tags or submenu items or bullet points to automatically fill your “services”.
Sometimes it’s a lot of work to just write and build new pages, and the last thing you have to do is more work. It may not progress in the same way, but follow-up is crucial. It looks and feels unfortunate, but you need to work hard.
After adding a new “Services” page to your website, what follow-up is best for you? Anything you find no Help a lot? Did I forget any items on the 30-point list? Any questions about why I suggest me? Leave a comment!
