My process of high-quality, SEO-friendly articles

Artificial intelligence can be written, but honestly; it can also sound (dare I say) robotic.

Without a clear process, AI-generated content feels universal, missed SEO opportunities, or doesn’t sound like you. The trick? Use AI as a tool, not a shortcut.

This AI content creation process can help you:

• Let AI generate available content (not fuzz)
• Add human insights to make content feel real
• Make sure everything is friendly and engaging

If you’re tired of AI content that feels lifeless, this guide will help you get it right.

1. Find relevant keywords that your content can rank

First identify keywords with strong ranking potential. If your boss or client doesn’t give you the target keyword, use Ahrefs’ keyword Explorer to find it.

To get some initial topic ideas, use the AI ​​keyword suggestions feature to generate new angles.

If you already have a topic, analyze its keyword difficulty (KD) and search for it to perfect your goals. You can also view other matching keywords to get a more specific perspective to write:

Hands-picked keywords ensure that your content is ranked best from the start.

2. Determine the search intention behind the keyword

Search intent determines Google’s ranking for keywords. It is based on Google’s understanding of searchers looking for things.

This is how AI can help analyze intentions. First check the SERP results of the target keyword:

Check out the top pages and determine which type of content is displayed, such as how to guide, product pages, information content, etc.

You can also use the Identification Intent feature to let the AI ​​give you a percentage breakdown of working in the SERP for a specific keyword:

Understand the intent to ensure that your AI-assisted content is aligned with what users expect, thereby improving their ranking potential.

3. Propose a unique perspective and conceive some titles

A great piece of content starts with a unique perspective.

Without one, your content has the potential to blend with everything else on the internet. AI tools can help spark ideas, but real magic happens when you find new perspectives that make your content stand out.

First browse the topic suggestions in AHREFS AI Content Assistant.

Find interesting topics, unique approaches or angles that competitors have not yet covered. For example, if you are writing about sustainable gardening, you can explore:

• Cost-effective sustainability strategies
• Mediterranean style eco-friendly garden
• Uncommon sustainability hacking

Here is an example of how the tool provides topic ideas for you to browse:

Once you have a direction, move to the title conception stage. Use for free Artificial Intelligence Writing Tools Generate multiple header changes.

Adjust the tone and format to match your content strategy. Then select from the different title formats created by the tool.

4. Build content and cover competitor gaps

Now that you have a unique perspective, it’s time to build content efficiently. Rather than starting from scratch, use an AI content assistant to generate ideas.

Start in the Title tab:

The purpose is to find out which subsections your article will contain. When you find title suggestions that you think fit your perspective, insert them into the content editor:

Select the most relevant titles and reorder them to suit your unique angle. The goal is not to copy competitors, but to cover what they missed and improve their correctness.

When building content, consider adding subsections that do not exist in the competitor’s article. These sections will help your content stand out while improving search relevance.

5. Add something new, unique or interesting

One of the biggest mistakes in content generated by AI is repeating what already exists.

To create high-quality content that stands out, add elements that AI cannot produce.

Some ways to bring originality to your content:

• Share personal experience to increase credibility
• Carry out small experiments and report real data
• Common industry assumptions that challenge new insights
• Interview expert AI cannot be copied
• Use AI to help with research, but provide human analysis

For example, when we are Advanced SEOwe not only summarize best practices.

We gathered community feedback, conducted AI-assisted analytics, and used it to generate new insights and were very popular on social media.

In addition to writing, think about what makes your content beyond the capabilities of AI.

6. Start populating each content section with AI as needed

With your perspective, structure and unique elements, it’s time to start writing. AI can help speed up the process, but it is best used as a tool rather than a replacement for human judgment.

Follow these steps to effectively create high-quality AI-assisted content:

1. Generate drafts for each part: Pay attention to one part at a time to maintain high quality.
2. Edit AI-generated content: This improves clarity, eliminates common wording and ensures accuracy.
3. Optimize SEO: Check keyword usage and topic relevance in AHREFS’s AI content assistant.
4. Check readability and tone: Rewrite the AI-generated parts to make them sound natural.
5. Add final touch: Includes visual effects, case studies, or examples that make your content authoritative.

AI speeds up the creation of content, but human supervision ensures quality. By following this structured process, you will generate AI-assisted content to rank, engage and feel authentic.

The final thought

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